Marketing Specialist salary in Jacksonville, FL
Jacksonville pays marketing specialists more than Florida as a whole but less than the country. The median is $76,740 a year1: 1.7% above the Florida statewide median of $75,450 and 2.6% below the US median of $78,760. That is in the top quarter of US areas (#54 of 516). About 4,380 marketing specialists work here, 7% of the Florida total.
BLS occupation 13-1161, area Jacksonville, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in Jacksonville against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Jacksonville, FL | $45,040 | $76,740 | $133,310 | |
| Florida | $38,830 | $75,450 | $130,570 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Jacksonville earns $58,810–$103,130. Pay is tightly grouped: the top tenth starts at $133,310, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($84,340) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $44,320 wide, against $46,950 across Florida and $49,960 nationally: employers in Jacksonville pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $45,040 | $3,753 | $21.65 | $58,116 |
| 25th percentile | $58,810 | $4,901 | $28.27 | $75,884 |
| Median | $76,740 | $6,395 | $36.89 | $99,019 |
| 75th percentile | $103,130 | $8,594 | $49.58 | $133,071 |
| 90th percentile | $133,310 | $11,109 | $64.09 | $172,013 |
An offer at the 75th percentile instead of the median adds $26,390 a year in pay and about $34,052 in employer cost. Going down to the 25th percentile saves $17,930 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Jacksonville, and the Florida statewide median of $75,450 falls between the 25th percentile and the median.
What a hire really costs in Jacksonville
At the $76,740 median, a local hire costs about $99,019 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $22,279 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Jacksonville
Of the 17 roles we track in Jacksonville, this one ranks #3 by median pay, between accountants ($79,960) and recruiters ($71,850). Project Coordinator is the highest at $99,270.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +29.4% | 5,730 | |
| Accountant | +4.2% | 6,890 | |
| Marketing Specialist | this role | 4,380 | |
| Recruiter | -6.4% | 5,060 | |
| Executive Assistant | -11.1% | 1,230 |
Measured against the US median, marketing specialists rank #5 of the 17 roles we track in Jacksonville (-2.6%), between HR assistants (-1.7%) and project coordinators (-3.0%). The typical role here is at -4.3%, so this job follows the area's general pay level. Marketing specialists hold 5.1% of the jobs in these 17 roles in Jacksonville, 5.2% across Florida and 5.7% nationally. That is close to the national mix.
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $59,020 in Sebring to $78,990 in Miami-Fort Lauderdale, a gap of $19,970 a year. All 2 areas in Florida with more marketing specialists than Jacksonville pay less, among them Orlando-Kissimmee, FL ($72,860) and Tampa-St. Petersburg, FL ($75,210).
| Area | Median | vs Jacksonville | Jobs |
|---|---|---|---|
| Miami-Fort Lauderdale, FL | +2.9% | n/a | |
| Jacksonville, FL | this area | 4,380 | |
| Lakeland-Winter Haven, FL | -0.1% | 1,050 | |
| Naples-Marco Island, FL | -1.9% | 800 | |
| Tampa-St. Petersburg, FL | -2.0% | 8,420 | |
| Palm Bay-Melbourne, FL | -4.4% | 1,040 | |
| North Port-Bradenton, FL | -4.5% | 1,590 |
Jacksonville against other US metro areas
By number of jobs, Jacksonville is #38 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Florida, Columbus and Detroit-Warren pay just above Jacksonville and Des Moines-West Des Moines and Kennewick-Richland just below. All four are within $360 a year of the median in Jacksonville. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs Jacksonville | Jobs | Close in |
|---|---|---|---|---|
| Richmond, VA | +6.4% | 4,550 | jobs | |
| Sacramento-Roseville, CA | +2.5% | 4,470 | jobs | |
| Detroit-Warren, MI | +0.5% | 11,710 | pay | |
| Columbus, OH | +0.4% | 5,880 | pay | |
| Jacksonville, FL | this area | 4,380 | ||
| Des Moines-West Des Moines, IA | -0.2% | 3,440 | pay | |
| Kennewick-Richland, WA | -0.3% | 370 | pay | |
| Las Vegas-Henderson, NV | -2.7% | 4,600 | jobs |
Questions
How much does it cost to hire a marketing specialist in Jacksonville, FL?
About $99,019 a year at the median, or $8,252 a month: $76,740 in pay plus about $22,279 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Jacksonville?
Pay here is higher than in three quarters of US areas. The median was $76,740 a year in the May 2025 BLS survey. The 10th percentile was $45,040, the 90th $133,310, and the middle half earned $58,810 to $103,130.
Is Jacksonville cheaper than the rest of Florida for marketing specialists?
No, it costs more: a median of $76,740 against $75,450 statewide. The next area up in Florida is Miami-Fort Lauderdale at $78,990, the next down Lakeland-Winter Haven at $76,630.
How many marketing specialists work in Jacksonville?
BLS counts about 4,380 in the May 2025 survey. That is 7% of the Florida total of 60,770. Only Orlando-Kissimmee and Tampa-St. Petersburg have more in Florida.
Does a marketing specialist cost more than a recruiter in Jacksonville?
Yes: $4,890 a year more at the median. The medians are $76,740 and $71,850.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.