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Marketing Specialist salary in Detroit-Warren, MI

Detroit-Warren is the most expensive place in Michigan to hire a marketing specialist. The median is $77,100 a year1, 15.5% above the Michigan statewide median of $66,780 and 2.1% below the US median of $78,760. Nationally that is #51 of 516 areas, in the top tenth. With about 11,710 marketing specialists, 48% of the Michigan total, no area in Michigan employs more.

$6,425median pay per month in Detroit-Warren
$8,290employer cost per month with benefits
$37.07median pay per hour
11,710people in this job in Detroit-Warren

BLS occupation 13-1161, area Detroit-Warren-Dearborn, MI. Data from the May 2025 release, checked 2026-10-15.

Pay in Detroit-Warren against Michigan and the US

Range10thMedian90th
Detroit-Warren, MI$43,540$77,100$130,410
Michigan$40,930$66,780$127,190
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Detroit-Warren earns $55,990–$103,240. Pay is tightly grouped: the top tenth starts at $130,410, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($83,400) is 8% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $47,250 wide, against $47,830 across Michigan and $49,960 nationally: employers in Detroit-Warren pay within a narrower band.

What to budget for a marketing specialist here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$43,540$3,628$20.93$56,181
25th percentile$55,990$4,666$26.92$72,245
Median$77,100$6,425$37.07$99,484
75th percentile$103,240$8,603$49.63$133,213
90th percentile$130,410$10,868$62.70$168,271

An offer at the 75th percentile instead of the median adds $26,140 a year in pay and about $33,729 in employer cost. Going down to the 25th percentile saves $21,110 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Detroit-Warren, and the Michigan statewide median of $66,780 falls between the 25th percentile and the median.

What a hire really costs in Detroit-Warren

At the $77,100 median, a local hire costs about $99,484 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $22,384 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$99,484local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$85,596difference in year one
86%of the local cost saved

Other roles in Detroit-Warren

Of the 17 roles we track in Detroit-Warren, this one ranks #3 by median pay, between accountants ($80,650) and sales development representatives ($76,990). Project Coordinator is the highest at $105,350.

The 5 roles closest in pay. All 17 roles in Detroit-Warren, MI
RoleMedianvs marketing specialistJobs
Project Coordinator
$105,350
+36.6%13,230
Accountant
$80,650
+4.6%19,390
Marketing Specialist
$77,100
this role11,710
Sales Development Representative
$76,990
-0.1%13,130
Recruiter
$75,830
-1.6%11,480

Measured against the US median, marketing specialists rank #10 of the 17 roles we track in Detroit-Warren (-2.1%), between administrative assistants (-0.4%) and executive assistants (-2.1%). The typical role here is at -0.4%, so this job follows the area's general pay level. Marketing specialists hold 6.5% of the jobs in these 17 roles in Detroit-Warren, 6.0% across Michigan and 5.7% nationally. That is close to the national mix.

Other areas in Michigan

Across the 19 areas of Michigan with data for this job, the median runs from $53,100 in the Northern Michigan nonmetro area to $77,100 in Detroit-Warren, a gap of $24,000 a year. No other area in Michigan has as many marketing specialists, and all 18 others pay less.

AreaMedianvs Detroit-WarrenJobs
Detroit-Warren, MI
$77,100
this area11,710
Niles, MI
$75,470
-2.1%320
Midland, MI
$71,490
-7.3%200
Battle Creek, MI
$70,380
-8.7%250
Ann Arbor, MI
$66,210
-14.1%1,160
Jackson, MI
$65,510
-15.0%220
Grand Rapids-Wyoming, MI
$64,880
-15.8%2,980

Detroit-Warren against other US metro areas

By number of jobs, Detroit-Warren is #16 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Michigan, Syracuse and Rochester pay just above Detroit-Warren and Columbus and Jacksonville just below. All four are within $360 a year of the median in Detroit-Warren. Of the three markets with about as many marketing specialists, two pay more.

Metro areaMedianvs Detroit-WarrenJobsClose in
San Jose-Sunnyvale, CA
$141,960
+84.1%12,710jobs
Charlotte-Concord, NC-SC
$82,930
+7.6%9,500jobs
Rochester, NY
$77,170
+0.1%2,550pay
Syracuse, NY
$77,110
+0.0%1,180pay
Detroit-Warren, MI
$77,100
this area11,710
Columbus, OH
$77,010
-0.1%5,880pay
Jacksonville, FL
$76,740
-0.5%4,380pay
Phoenix-Mesa, AZ
$74,590
-3.3%12,220jobs

Questions

How much does it cost to hire a marketing specialist in Detroit-Warren, MI?

About $99,484 a year at the median, or $8,290 a month: $77,100 in pay plus about $22,384 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What do marketing specialists earn in Detroit-Warren?

Pay here is higher than in three quarters of US areas. The median was $77,100 a year in the May 2025 BLS survey. The 10th percentile was $43,540, the 90th $130,410, and the middle half earned $55,990 to $103,240.

Is Detroit-Warren the most expensive area in Michigan for marketing specialists?

Yes. Its median of $77,100 is the highest of 19 areas in Michigan. Niles comes next at $75,470.

How many marketing specialists work in Detroit-Warren?

BLS counts about 11,710 in the May 2025 survey. That is 48% of the Michigan total of 24,220. No other area in Michigan has as many.

Does a marketing specialist cost more than a sales development representative in Detroit-Warren?

Yes: $110 a year more at the median. The medians are $77,100 and $76,990.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 13-1161: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.