Marketing Specialist salary in Charlotte-Concord, NC-SC

Pay in Charlotte-Concord against North Carolina and the US

Marketing specialists at the 90th percentile earn $160,460, 3.3 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Charlotte-Concord earns $62,320–$125,710. The mean ($95,640) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $63,390 wide, wider than in North Carolina as a whole ($51,380) and the US ($49,960), so what a marketing specialist earns in Charlotte-Concord depends more on the employer.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $42,780 over the median, the 25th only $20,610 under it. An offer at the 75th percentile adds about $55,200 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 25th percentile and the median in Charlotte-Concord, and the North Carolina statewide median of $78,410 falls there too.

What a hire really costs in Charlotte-Concord

At the $82,930 median, a local hire costs about $107,006 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $24,076 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Charlotte-Concord

Of the 17 roles we track in Charlotte-Concord, this one ranks #3 by median pay, between accountants ($92,910) and executive assistants ($79,900). Project Coordinator is the highest at $105,200.

Measured against the US median, marketing specialists rank #2 of the 17 roles we track in Charlotte-Concord (+5.3%), between accountants (+11.0%) and e-commerce order specialists (+4.7%). The typical role here is at +0.3%, so, measured against the US, marketing specialists cost more in Charlotte-Concord than the area's general pay level would suggest. Marketing specialists hold 6.3% of the jobs in these 17 roles in Charlotte-Concord, 5.9% across North Carolina and 5.7% nationally. That is close to the national mix.

Other areas in North Carolina

Across the 18 areas of North Carolina with data for this job, the median runs from $57,730 in Fayetteville to $93,110 in Durham-Chapel Hill, a gap of $35,380 a year. No other area in North Carolina has as many marketing specialists, and 16 of the other 17 pay less.

Charlotte-Concord against other US metro areas

By number of jobs, Charlotte-Concord is #17 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside North Carolina, Los Angeles-Long Beach and Fayetteville-Springdale pay just above Charlotte-Concord and Trenton-Princeton and Richmond just below. All four are within $1,270 a year of the median in Charlotte-Concord. Of the three markets with about as many marketing specialists, none pays as much.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.