Marketing Specialist salary in Orlando-Kissimmee, FL

Pay in Orlando-Kissimmee against Florida and the US

The middle half of marketing specialists in Orlando-Kissimmee earns $52,370–$103,270. Pay is tightly grouped: the top tenth starts at $134,000, only 3.2 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($82,300) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $50,900 wide, wider than in Florida as a whole ($46,950) and the US ($49,960), so what a marketing specialist earns in Orlando-Kissimmee depends more on the employer.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $20,490 a year; from the median to the 75th it is $30,410, or about $39,239 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Orlando-Kissimmee, and the Florida statewide median of $75,450 falls there too.

What a hire really costs in Orlando-Kissimmee

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $21,153 to the $72,860 median and brings it to $94,013 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Orlando-Kissimmee

Of the 17 roles we track in Orlando-Kissimmee, this one ranks #3 by median pay, between accountants ($78,630) and recruiters ($65,430). Project Coordinator is the highest at $96,390.

Measured against the US median, marketing specialists rank #8 of the 17 roles we track in Orlando-Kissimmee (-7.5%), between administrative assistants (-6.7%) and office managers (-9.3%). The typical role here is at -9.3%, so this job follows the area's general pay level. Marketing specialists hold 5.3% of the jobs in these 17 roles in Orlando-Kissimmee, 5.2% across Florida and 5.7% nationally. That is close to the national mix.

Other areas in Florida

Across the 24 areas of Florida with data for this job, the median runs from $59,020 in Sebring to $78,990 in Miami-Fort Lauderdale, a gap of $19,970 a year. No other area in Florida has as many marketing specialists, and 15 of the other 23 pay less.

Orlando-Kissimmee against other US metro areas

By number of jobs, Orlando-Kissimmee is #18 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Florida, St. Cloud and Mankato pay just above Orlando-Kissimmee and Glens Falls and Kansas City just below. All four are within $280 a year of the median in Orlando-Kissimmee. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.