Marketing Specialist salary in Gainesville, FL
Hiring a marketing specialist costs less in Gainesville than in Florida or the country as a whole. The median is $70,920 a year1: 6.0% below the Florida statewide median of $75,450 and 10.0% below the US median of $78,760. That is in the top quarter of US areas (#115 of 516). BLS counts about 670 people in this job here, 1% of the Florida total.
BLS occupation 13-1161, area Gainesville, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in Gainesville against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Gainesville, FL | $43,010 | $70,920 | $116,200 | |
| Florida | $38,830 | $75,450 | $130,570 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Gainesville earns $53,410–$96,810. Pay is tightly grouped: the top tenth starts at $116,200, only 2.7 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $43,400 wide, against $46,950 across Florida and $49,960 nationally: employers in Gainesville pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $43,010 | $3,584 | $20.68 | $55,497 |
| 25th percentile | $53,410 | $4,451 | $25.68 | $68,916 |
| Median | $70,920 | $5,910 | $34.10 | $91,510 |
| 75th percentile | $96,810 | $8,068 | $46.54 | $124,916 |
| 90th percentile | $116,200 | $9,683 | $55.87 | $149,935 |
The step from the 25th percentile to the median is $17,510 a year; from the median to the 75th it is $25,890, or about $33,406 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Gainesville, and the Florida statewide median of $75,450 falls there too.
What a hire really costs in Gainesville
At the $70,920 median, a local hire costs about $91,510 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $20,590 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Gainesville
Of the 16 roles we track in Gainesville, this one ranks #3 by median pay, between accountants ($75,820) and office managers ($61,910). Project Coordinator is the highest at $80,630.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +13.7% | 830 | |
| Accountant | +6.9% | 1,010 | |
| Marketing Specialist | this role | 670 | |
| Office Manager | -12.7% | 1,120 | |
| Sales Development Representative | -15.4% | 910 |
Measured against the US median, marketing specialists rank #5 of the 16 roles we track in Gainesville (-10.0%), between accountants (-9.4%) and office managers (-10.9%). The typical role here is at -13.0%, so, measured against the US, marketing specialists cost more in Gainesville than the area's general pay level would suggest. Marketing specialists hold 5.0% of the jobs in these 16 roles in Gainesville, 5.3% across Florida and 5.7% nationally. That is close to the national mix.
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $59,020 in Sebring to $78,990 in Miami-Fort Lauderdale, a gap of $19,970 a year. Of the 11 areas in Florida with more marketing specialists than Gainesville, 4 pay less, the largest of them Cape Coral-Fort Myers, FL ($65,180), Pensacola-Ferry Pass, FL ($63,400) and Deltona-Daytona Beach, FL ($67,020).
| Area | Median | vs Gainesville | Jobs |
|---|---|---|---|
| Wildwood-The Villages, FL | +2.8% | 110 | |
| Orlando-Kissimmee, FL | +2.7% | 8,780 | |
| Port St. Lucie, FL | +0.5% | 620 | |
| Gainesville, FL | this area | 670 | |
| North Florida (Nonmetro) | -1.7% | 280 | |
| Deltona-Daytona Beach, FL | -5.5% | 940 | |
| Cape Coral-Fort Myers, FL | -8.1% | 1,390 |
Gainesville against other US metro areas
By number of jobs, Gainesville is #139 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Florida, Longview-Kelso and Hilton Head Island-Bluffton pay just above Gainesville and Savannah and Chico just below. All four are within $410 a year of the median in Gainesville. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs Gainesville | Jobs | Close in |
|---|---|---|---|---|
| Hilton Head Island-Bluffton, SC | +0.6% | 450 | pay | |
| Longview-Kelso, WA | +0.3% | 100 | pay | |
| Gainesville, FL | this area | 670 | ||
| Savannah, GA | -0.1% | 690 | pay | |
| Chico, CA | -0.1% | 320 | pay | |
| Appleton, WI | -8.2% | 690 | jobs | |
| Augusta-Richmond County, GA-SC | -14.1% | 680 | jobs | |
| Jackson, MS | -15.0% | 670 | jobs |
Questions
How much does it cost to hire a marketing specialist in Gainesville, FL?
About $91,510 a year at the median, or $7,626 a month: $70,920 in pay plus about $20,590 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Gainesville?
Pay here is higher than in three quarters of US areas. The median was $70,920 a year in the May 2025 BLS survey. The 10th percentile was $43,010, the 90th $116,200, and the middle half earned $53,410 to $96,810.
Is Gainesville cheaper than the rest of Florida for marketing specialists?
Yes, it costs less: a median of $70,920 against $75,450 statewide. The next area up in Florida is Port St. Lucie at $71,310, the next down the North Florida nonmetro area at $69,730.
How many marketing specialists work in Gainesville?
BLS counts about 670 in the May 2025 survey. That is 1% of the Florida total of 60,770. 11 areas in Florida have more; the closest in size is Naples-Marco Island, with about 800.
Does a marketing specialist cost more than an office manager in Gainesville?
Yes: $9,010 a year more at the median. The medians are $70,920 and $61,910.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.