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Sales Development Representative salary in Gainesville, FL

Gainesville is a lower-cost market for sales development representatives: the median of $60,020 a year1 is 1.1% below the Florida statewide median of $60,660, and 14.2% below the US median of $69,990. Among US areas it comes in at #234 of 520. BLS counts about 910 people in this job here.

$5,002median pay per month in Gainesville
$6,454employer cost per month with benefits
$28.86median pay per hour
910people in this job in Gainesville

BLS occupation 41-3091, area Gainesville, FL. Data from the May 2025 release, checked 2026-10-15.

Pay in Gainesville against Florida and the US

Range10thMedian90th
Gainesville, FL$35,940$60,020$116,390
Florida$35,550$60,660$129,730
United States$37,980$69,990$148,840
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of sales development representatives in Gainesville earns $43,110–$79,260. Pay is tightly grouped: the top tenth starts at $116,390, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($69,880) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $36,150 wide, against $40,930 across Florida and $52,810 nationally: employers in Gainesville pay within a narrower band.

What to budget for a sales development representative here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$35,940$2,995$17.28$46,374
25th percentile$43,110$3,592$20.73$55,626
Median$60,020$5,002$28.86$77,445
75th percentile$79,260$6,605$38.11$102,271
90th percentile$116,390$9,699$55.96$150,181

The step from the 25th percentile to the median is $16,910 a year; from the median to the 75th it is $19,240, or about $24,826 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $69,990 falls between the median and the 75th percentile in Gainesville, and the Florida statewide median of $60,660 falls there too.

What a hire really costs in Gainesville

At the $60,020 median, a local hire costs about $77,445 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,425 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$77,445local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$63,557difference in year one
82%of the local cost saved

Other roles in Gainesville

Of the 16 roles we track in Gainesville, this one ranks #5 by median pay, between office managers ($61,910) and recruiters ($57,520). Project Coordinator is the highest at $80,630.

The 5 roles closest in pay. All 16 roles in Gainesville, FL
RoleMedianvs sales development representativeJobs
Marketing Specialist
$70,920
+18.2%670
Office Manager
$61,910
+3.1%1,120
Sales Development Representative
$60,020
this role910
Recruiter
$57,520
-4.2%740
Executive Assistant
$55,790
-7.0%450

Measured against the US median, sales development representatives rank #11 of the 16 roles we track in Gainesville (-14.2%), between customer support specialists (-13.9%) and administrative assistants (-14.9%). The typical role here is at -13.0%, so this job follows the area's general pay level. Sales development representatives hold 6.8% of the jobs in these 16 roles in Gainesville, 9.3% across Florida and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Florida

Across the 24 areas of Florida with data for this job, the median runs from $46,070 in Lakeland-Winter Haven to $64,410 in Naples-Marco Island, a gap of $18,340 a year. Of the 14 areas in Florida with more sales development representatives than Gainesville, 8 pay less, the largest of them Orlando-Kissimmee, FL ($58,870), Tampa-St. Petersburg, FL ($59,600) and North Port-Bradenton, FL ($57,780).

AreaMedianvs GainesvilleJobs
Tallahassee, FL
$61,880
+3.1%1,640
Jacksonville, FL
$61,550
+2.5%7,700
Palm Bay-Melbourne, FL
$60,290
+0.4%1,920
Gainesville, FL
$60,020
this area910
Tampa-St. Petersburg, FL
$59,600
-0.7%16,050
Orlando-Kissimmee, FL
$58,870
-1.9%18,340
Deltona-Daytona Beach, FL
$58,750
-2.1%1,920

Gainesville against other US metro areas

By number of jobs, Gainesville is #161 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Florida, Birmingham and Medford pay just above Gainesville and Albany and Cincinnati just below. All four are within $30 a year of the median in Gainesville. Of the three markets with about as many sales development representatives, two pay more.

Metro areaMedianvs GainesvilleJobsClose in
Charlottesville, VA
$62,790
+4.6%930jobs
Longview, TX
$62,080
+3.4%930jobs
Medford, OR
$60,050
+0.0%450pay
Birmingham, AL
$60,040
+0.0%3,770pay
Gainesville, FL
$60,020
this area910
Albany, OR
$60,010
-0.0%200pay
Cincinnati, OH-KY
$60,000
-0.0%8,960pay
Fayetteville, NC
$54,450
-9.3%890jobs

Questions

How much does it cost to hire a sales development representative in Gainesville, FL?

About $77,445 a year at the median, or $6,454 a month: $60,020 in pay plus about $17,425 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for sales development representatives in Gainesville?

The median was $60,020 a year in the May 2025 BLS survey. The 10th percentile was $35,940, the 90th $116,390, and the middle half earned $43,110 to $79,260.

Is Gainesville cheaper than the rest of Florida for sales development representatives?

Yes, it costs less: a median of $60,020 against $60,660 statewide. The next area up in Florida is Palm Bay-Melbourne at $60,290, the next down Tampa-St. Petersburg at $59,600.

How many sales development representatives work in Gainesville?

BLS counts about 910 in the May 2025 survey. 14 areas in Florida have more; the closest in size is Crestview-Fort Walton Beach, with about 1,050.

Does a sales development representative cost more than a recruiter in Gainesville?

Yes: $2,500 a year more at the median. The medians are $60,020 and $57,520.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 41-3091: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.