Sales Development Representative salary in Gainesville, FL
Gainesville is a lower-cost market for sales development representatives: the median of $60,020 a year1 is 1.1% below the Florida statewide median of $60,660, and 14.2% below the US median of $69,990. Among US areas it comes in at #234 of 520. BLS counts about 910 people in this job here.
BLS occupation 41-3091, area Gainesville, FL. Data from the May 2025 release, checked 2026-10-15.
Pay in Gainesville against Florida and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Gainesville, FL | $35,940 | $60,020 | $116,390 | |
| Florida | $35,550 | $60,660 | $129,730 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Gainesville earns $43,110–$79,260. Pay is tightly grouped: the top tenth starts at $116,390, only 3.2 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($69,880) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $36,150 wide, against $40,930 across Florida and $52,810 nationally: employers in Gainesville pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,940 | $2,995 | $17.28 | $46,374 |
| 25th percentile | $43,110 | $3,592 | $20.73 | $55,626 |
| Median | $60,020 | $5,002 | $28.86 | $77,445 |
| 75th percentile | $79,260 | $6,605 | $38.11 | $102,271 |
| 90th percentile | $116,390 | $9,699 | $55.96 | $150,181 |
The step from the 25th percentile to the median is $16,910 a year; from the median to the 75th it is $19,240, or about $24,826 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Gainesville, and the Florida statewide median of $60,660 falls there too.
What a hire really costs in Gainesville
At the $60,020 median, a local hire costs about $77,445 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,425 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Gainesville
Of the 16 roles we track in Gainesville, this one ranks #5 by median pay, between office managers ($61,910) and recruiters ($57,520). Project Coordinator is the highest at $80,630.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +18.2% | 670 | |
| Office Manager | +3.1% | 1,120 | |
| Sales Development Representative | this role | 910 | |
| Recruiter | -4.2% | 740 | |
| Executive Assistant | -7.0% | 450 |
Measured against the US median, sales development representatives rank #11 of the 16 roles we track in Gainesville (-14.2%), between customer support specialists (-13.9%) and administrative assistants (-14.9%). The typical role here is at -13.0%, so this job follows the area's general pay level. Sales development representatives hold 6.8% of the jobs in these 16 roles in Gainesville, 9.3% across Florida and 8.0% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Florida
Across the 24 areas of Florida with data for this job, the median runs from $46,070 in Lakeland-Winter Haven to $64,410 in Naples-Marco Island, a gap of $18,340 a year. Of the 14 areas in Florida with more sales development representatives than Gainesville, 8 pay less, the largest of them Orlando-Kissimmee, FL ($58,870), Tampa-St. Petersburg, FL ($59,600) and North Port-Bradenton, FL ($57,780).
| Area | Median | vs Gainesville | Jobs |
|---|---|---|---|
| Tallahassee, FL | +3.1% | 1,640 | |
| Jacksonville, FL | +2.5% | 7,700 | |
| Palm Bay-Melbourne, FL | +0.4% | 1,920 | |
| Gainesville, FL | this area | 910 | |
| Tampa-St. Petersburg, FL | -0.7% | 16,050 | |
| Orlando-Kissimmee, FL | -1.9% | 18,340 | |
| Deltona-Daytona Beach, FL | -2.1% | 1,920 |
Gainesville against other US metro areas
By number of jobs, Gainesville is #161 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Florida, Birmingham and Medford pay just above Gainesville and Albany and Cincinnati just below. All four are within $30 a year of the median in Gainesville. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs Gainesville | Jobs | Close in |
|---|---|---|---|---|
| Charlottesville, VA | +4.6% | 930 | jobs | |
| Longview, TX | +3.4% | 930 | jobs | |
| Medford, OR | +0.0% | 450 | pay | |
| Birmingham, AL | +0.0% | 3,770 | pay | |
| Gainesville, FL | this area | 910 | ||
| Albany, OR | -0.0% | 200 | pay | |
| Cincinnati, OH-KY | -0.0% | 8,960 | pay | |
| Fayetteville, NC | -9.3% | 890 | jobs |
Questions
How much does it cost to hire a sales development representative in Gainesville, FL?
About $77,445 a year at the median, or $6,454 a month: $60,020 in pay plus about $17,425 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Gainesville?
The median was $60,020 a year in the May 2025 BLS survey. The 10th percentile was $35,940, the 90th $116,390, and the middle half earned $43,110 to $79,260.
Is Gainesville cheaper than the rest of Florida for sales development representatives?
Yes, it costs less: a median of $60,020 against $60,660 statewide. The next area up in Florida is Palm Bay-Melbourne at $60,290, the next down Tampa-St. Petersburg at $59,600.
How many sales development representatives work in Gainesville?
BLS counts about 910 in the May 2025 survey. 14 areas in Florida have more; the closest in size is Crestview-Fort Walton Beach, with about 1,050.
Does a sales development representative cost more than a recruiter in Gainesville?
Yes: $2,500 a year more at the median. The medians are $60,020 and $57,520.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.