Sales Development Representative salary in Birmingham, AL
For this job Birmingham sits between the state and national figures, with a median of $60,040 a year1. That is 2.0% above the Alabama statewide median of $58,840, and 14.2% below the US median of $69,990. Among US areas it comes in at #233 of 520. It is the largest market for the job in Alabama: about 3,770 people, 29% of the Alabama total.
BLS occupation 41-3091, area Birmingham, AL. Data from the May 2025 release, checked 2026-10-15.
Pay in Birmingham against Alabama and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Birmingham, AL | $38,460 | $60,040 | $117,770 | |
| Alabama | $37,450 | $58,840 | $114,990 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Birmingham earns $47,100–$83,030. Pay is tightly grouped: the top tenth starts at $117,770, only 3.1 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($70,940) is 18% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $35,930 wide, between the figure for Alabama ($34,160) and the US figure ($52,810).
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,460 | $3,205 | $18.49 | $49,626 |
| 25th percentile | $47,100 | $3,925 | $22.64 | $60,774 |
| Median | $60,040 | $5,003 | $28.87 | $77,471 |
| 75th percentile | $83,030 | $6,919 | $39.92 | $107,135 |
| 90th percentile | $117,770 | $9,814 | $56.62 | $151,961 |
Pay climbs faster above the median than below it here: the 75th percentile is $22,990 over the median, the 25th only $12,940 under it. An offer at the 75th percentile adds about $29,665 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Birmingham, and the Alabama statewide median of $58,840 falls between the 25th percentile and the median.
What a hire really costs in Birmingham
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,431 to the $60,040 median and brings it to $77,471 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Birmingham
Of the 16 roles we track in Birmingham, this one ranks #7 by median pay, between marketing specialists ($62,190) and paralegals ($53,160). Project Coordinator is the highest at $100,820.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +6.9% | 5,820 | |
| Marketing Specialist | +3.6% | 2,660 | |
| Sales Development Representative | this role | 3,770 | |
| Paralegal | -11.5% | 2,420 | |
| Payroll Specialist | -19.4% | 340 |
Measured against the US median, sales development representatives rank #12 of the 16 roles we track in Birmingham (-14.2%), between recruiters (-10.6%) and medical administrative assistants (-14.8%). The typical role here is at -8.6%, so, measured against the US, sales development representatives cost less in Birmingham than the area's general pay level would suggest. Sales development representatives hold 6.6% of the jobs in the 15 of these roles with a job count in Birmingham, 6.4% across Alabama and 8.5% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Alabama
Across the 16 areas of Alabama with data for this job, the median runs from $46,570 in the Southwest Alabama nonmetro area to $64,460 in Huntsville, a gap of $17,890 a year. No other area in Alabama has as many sales development representatives, and 13 of the other 15 pay less.
| Area | Median | vs Birmingham | Jobs |
|---|---|---|---|
| Huntsville, AL | +7.4% | 1,810 | |
| Mobile, AL | +0.7% | 1,100 | |
| Birmingham, AL | this area | 3,770 | |
| Southeast Alabama (Nonmetro) | -3.7% | 240 | |
| Daphne-Fairhope, AL | -8.1% | 490 | |
| Dothan, AL | -8.5% | 280 | |
| Auburn-Opelika, AL | -13.9% | 340 |
Birmingham against other US metro areas
By number of jobs, Birmingham is #51 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Alabama, Medford and Eugene-Springfield pay just above Birmingham and Gainesville and Albany just below. All four are within $50 a year of the median in Birmingham. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Birmingham | Jobs | Close in |
|---|---|---|---|---|
| Hartford-West Hartford, CT | +23.6% | 3,800 | jobs | |
| Eugene-Springfield, OR | +0.1% | 740 | pay | |
| Medford, OR | +0.0% | 450 | pay | |
| Birmingham, AL | this area | 3,770 | ||
| Gainesville, FL | -0.0% | 910 | pay | |
| Albany, OR | -0.0% | 200 | pay | |
| North Port-Bradenton, FL | -3.8% | 3,570 | jobs | |
| El Paso, TX | -24.7% | 3,830 | jobs |
Questions
How much does it cost to hire a sales development representative in Birmingham, AL?
About $77,471 a year at the median, or $6,456 a month: $60,040 in pay plus about $17,431 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Birmingham?
The median was $60,040 a year in the May 2025 BLS survey. The 10th percentile was $38,460, the 90th $117,770, and the middle half earned $47,100 to $83,030.
Is Birmingham cheaper than the rest of Alabama for sales development representatives?
No, it costs more: a median of $60,040 against $58,840 statewide. The next area up in Alabama is Mobile at $60,460, the next down the Southeast Alabama nonmetro area at $57,800.
How many sales development representatives work in Birmingham?
BLS counts about 3,770 in the May 2025 survey. That is 29% of the Alabama total of 12,840. No other area in Alabama has as many.
Does a sales development representative cost more than a paralegal in Birmingham?
Yes: $6,880 a year more at the median. The medians are $60,040 and $53,160.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.