Marketing Specialist salary in Birmingham, AL

Pay in Birmingham against Alabama and the US

The middle half of marketing specialists in Birmingham earns $48,100–$82,380. Pay is tightly grouped: the top tenth starts at $120,250, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($72,200) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $34,280 wide, between the figure for Alabama ($33,360) and the US figure ($49,960).

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $14,090 a year; from the median to the 75th it is $20,190, or about $26,052 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Birmingham, and the Alabama statewide median of $59,530 falls between the 25th percentile and the median.

What a hire really costs in Birmingham

At the $62,190 median, a local hire costs about $80,245 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,055 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Birmingham

Of the 16 roles we track in Birmingham, this one ranks #6 by median pay, between office managers ($64,170) and sales development representatives ($60,040). Project Coordinator is the highest at $100,820.

Measured against the US median, this job is the lowest paid of the 16 roles we track in Birmingham (-21.0%); executive assistants come first (-0.3%). The typical role here is at -8.6%, so, measured against the US, marketing specialists cost less in Birmingham than the area's general pay level would suggest. Marketing specialists hold 4.6% of the jobs in the 15 of these roles with a job count in Birmingham, 4.2% across Alabama and 6.1% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Alabama

Across the 16 areas of Alabama with data for this job, the median runs from $47,790 in Dothan to $62,190 in Birmingham, a gap of $14,400 a year. No other area in Alabama has as many marketing specialists, and all 15 others pay less.

Birmingham against other US metro areas

By number of jobs, Birmingham is #51 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Alabama, Omaha and Fond du Lac pay just above Birmingham and Crestview-Fort Walton Beach and Bloomington just below. All four are within $180 a year of the median in Birmingham. Of the three markets with about as many marketing specialists, all three pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.