Marketing Specialist salary in Omaha, NE-IA

Pay in Omaha against Nebraska and the US

The middle half of marketing specialists in Omaha earns $49,230–$79,620. Pay is tightly grouped: the top tenth starts at $99,490, only 2.4 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $30,390 wide, against $31,510 across Nebraska and $49,960 nationally: employers in Omaha pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $13,050 a year; from the median to the 75th it is $17,340, or about $22,374 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Omaha, and the Nebraska statewide median of $60,000 falls between the 25th percentile and the median.

What a hire really costs in Omaha

At the $62,280 median, a local hire costs about $80,361 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,081 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Omaha

Of the 17 roles we track in Omaha, this one ranks #6 by median pay, between office managers ($63,700) and recruiters ($61,840). Project Coordinator is the highest at $82,460.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Omaha (-20.9%); data entry specialists come first (+2.5%). The typical role here is at -2.8%, so, measured against the US, marketing specialists cost less in Omaha than the area's general pay level would suggest. Marketing specialists hold 4.3% of the jobs in these 17 roles in Omaha, 3.8% across Nebraska and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Nebraska

Across the 6 areas of Nebraska with data for this job, the median runs from $50,290 in the Northwest Nebraska nonmetro area to $62,280 in Omaha, a gap of $11,990 a year. No other area in Nebraska has as many marketing specialists, and all 5 others pay less.

Omaha against other US metro areas

By number of jobs, Omaha is #60 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside Nebraska, Fond du Lac and Boise City pay just above Omaha and Birmingham and Crestview-Fort Walton Beach just below. All four are within $100 a year of the median in Omaha. Of the three markets with about as many marketing specialists, all three pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.