Marketing Specialist salary in the South Nebraska nonmetro area

Pay in the South Nebraska nonmetro area against Nebraska and the US

The middle half of marketing specialists in the South Nebraska nonmetro area earns $43,580–$68,620. Pay is tightly grouped: the top tenth starts at $83,860, only 2.3 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($57,100) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $25,040 wide, against $31,510 across Nebraska and $49,960 nationally: employers in the South Nebraska nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $17,180 over the median, the 25th only $7,860 under it. An offer at the 75th percentile adds about $22,168 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the South Nebraska nonmetro area, and the Nebraska statewide median of $60,000 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the South Nebraska nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $14,934 to the $51,440 median and brings it to $66,374 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the South Nebraska nonmetro area

Of the 17 roles we track in the South Nebraska nonmetro area, this one ranks #7 by median pay, between sales development representatives ($53,840) and payroll specialists ($49,660). Project Coordinator is the highest at $79,700.

Measured against the US median, this job is the lowest paid of the 17 roles we track in the South Nebraska nonmetro area (-34.7%); data entry specialists come first (+0.7%). The typical role here is at -14.8%, so, measured against the US, marketing specialists cost less in the South Nebraska nonmetro area than the area's general pay level would suggest. Marketing specialists hold 2.5% of the jobs in these 17 roles in the South Nebraska nonmetro area, 3.8% across Nebraska and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Nebraska

Across the 6 areas of Nebraska with data for this job, the median runs from $50,290 in the Northwest Nebraska nonmetro area to $62,280 in Omaha, a gap of $11,990 a year. All 2 areas in Nebraska with more marketing specialists than the South Nebraska nonmetro area also pay more, among them Omaha, NE-IA ($62,280) and Lincoln, NE ($58,750).

the South Nebraska nonmetro area against other US metro areas

By number of jobs, the South Nebraska nonmetro area is #283 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Nebraska, Lake Havasu City-Kingman and Hammond pay just above the South Nebraska nonmetro area and Lake Charles and Hot Springs just below. All four are within $490 a year of the median in the South Nebraska nonmetro area. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.