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Marketing Specialist salary and cost of hiring in the US

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

$78,760US median wage
$112,514employer cost with benefits
899,580marketing specialists employed
Massachusettshighest-paying state

BLS occupation 13-1161[1]; benefits share[2]. Checked 2026-10-16.

Request profilesPay by state

US salary range

Range10thMedian90th
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

Salary by state

Linked states have a detailed page with metro areas.
StateMedian90th percentileJobs
Massachusetts
$101,810
$166,97039,710
Delaware
$101,270
$165,8403,570
New York
$98,580
$165,92080,500
District of Columbia
$98,090
$176,2406,340
Washington
$95,120
$174,04024,460
California
$94,700
$181,600119,070
Colorado
$93,050
$165,19027,880
New Jersey
$88,190
$145,01022,990
Minnesota
$87,510
$143,18021,280
Rhode Island
$86,240
$129,5403,210
Oregon
$79,150
$151,80011,310
Illinois
$79,120
$139,11040,560
North Carolina
$78,410
$155,67030,700
Connecticut
$77,740
$138,9809,930
Virginia
$76,980
$153,30025,610
Maryland
$76,370
$145,60013,570
Georgia (US state)
$75,850
$148,91027,810
Florida
$75,450
$130,57060,770
Vermont
$74,880
$110,230860
Ohio
$72,790
$129,27027,370
Texas
$72,520
$135,71063,350
Maine
$71,980
$127,2002,390
Arizona
$71,940
$136,43015,850
Nevada
$71,840
$123,1305,780
Kansas
$70,430
$128,6508,090
Missouri
$70,140
$129,14014,890
Tennessee
$69,790
$134,74013,040
South Carolina
$69,440
$153,09011,920
Pennsylvania
$68,760
$128,81031,040
Montana
$68,080
$105,3201,460
Michigan
$66,780
$127,19024,220
Alaska
$66,710
$99,990570
Iowa
$66,390
$122,1208,880
Arkansas
$65,430
$136,3106,250
Wisconsin
$64,800
$117,91015,600
New Hampshire
$64,570
$136,6404,200
Indiana
$63,700
$117,64014,400
South Dakota
$63,490
$124,3801,530
Utah
$62,630
$120,41014,510
New Mexico
$61,950
$98,0601,610
Oklahoma
$61,940
$114,0106,620
North Dakota
$61,580
$102,9501,550
Kentucky
$61,480
$103,3006,290
Wyoming
$60,990
$112,150850
Idaho
$60,970
$127,6603,780
Nebraska
$60,000
$99,9903,780
Louisiana
$59,690
$111,5505,360
Alabama
$59,530
$114,0108,390
Hawaii
$59,390
$104,6101,610
Mississippi
$56,640
$95,2402,620
West Virginia
$52,340
$93,4301,650

Top-paying metro areas

Areas with at least 500 people in the job.

Metro areaMedianJobs
San Jose-Sunnyvale-Santa Clara, CA
$141,960
12,710
San Francisco-Oakland-Fremont, CA
$123,250
24,120
Boston-Cambridge-Newton, MA-NH
$102,390
32,310
Seattle-Tacoma-Bellevue, WA
$102,170
18,030
New York-Newark-Jersey City, NY-NJ
$100,520
79,290
Denver-Aurora-Centennial, CO
$99,040
17,000
Minneapolis-St. Paul-Bloomington, MN-WI
$97,910
16,760
Boulder, CO
$97,600
3,130
Durham-Chapel Hill, NC
$93,110
2,740
Worcester, MA
$90,300
2,030

What the job involves

  • Run email campaigns and newsletters
  • Schedule and write social media posts
  • Manage simple paid campaigns
  • Prepare weekly performance reports
  • Research competitors and keywords

Tools

  • Klaviyo or Mailchimp
  • Meta Ads Manager
  • Google Analytics 4
  • Canva
  • HubSpot

How to test candidates

Remote work

Mostly asynchronous; native-level writing matters more for copy-heavy roles than for campaign operations.

Local or remote

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$112,514local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Questions

What is the average marketing specialist salary in the US?

The BLS median was $78,760 a year in May 2025 and the mean $89,490.

Which state pays marketing specialists the most?

Massachusetts, with a median of $101,810 a year.

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Data checked 2026-10-16.