Marketing Specialist salary and cost of hiring in Maryland
The median marketing specialist in Maryland earned $76,370 a year in May 2025[1], 3.0% below the US median of $78,760. That puts Maryland at #16 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Maryland | $41,600 | $76,370 | $145,600 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Maryland earns $57,040–$100,340; the top tenth earns $145,600 or more, 3.5 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Maryland median that makes about $109,100 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Maryland
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Baltimore-Columbia-Towson, MD | $96,420 | 5,920 | |
| Lexington Park, MD | $91,640 | 200 | |
| Hagerstown-Martinsburg, MD-WV | $80,050 | 370 | |
| Salisbury, MD | $77,370 | 160 | |
| Maryland nonmetropolitan area | $82,890 | 400 |
Baltimore-Columbia-Towson, MD pays the most ($74,620) and Maryland nonmetropolitan area the least ($59,460): $15,160 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Maryland |
|---|---|---|
| Connecticut | +1.8% | |
| Virginia | +0.8% | |
| Maryland | +0.0% | |
| Georgia (US state) | -0.7% | |
| Florida | -1.2% |
Questions
How much does a marketing specialist earn in Maryland?
The median was $76,370 a year in the May 2025 BLS survey; the middle half earned $57,040 to $100,340.
What does it cost to employ a marketing specialist in Maryland?
About $109,100 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Maryland do marketing specialists earn the most?
Baltimore-Columbia-Towson, MD, with a median of $74,620 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.