Marketing Specialist salary and cost of hiring in Georgia (US state)
The median marketing specialist in Georgia (US state) earned $75,850 a year in May 2025[1], 3.7% below the US median of $78,760. That puts Georgia (US state) at #17 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-16.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Georgia (US state) | $37,700 | $75,850 | $148,910 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Georgia (US state) earns $51,440–$107,260; the top tenth earns $148,910 or more, 3.9 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Georgia (US state) median that makes about $108,357 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Georgia (US state)
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Dalton, GA | $129,580 | 260 | |
| Atlanta-Sandy Springs-Roswell, GA | $120,020 | 19,920 | |
| Savannah, GA | $92,290 | 690 | |
| Columbus, GA-AL | $107,260 | 470 | |
| Athens-Clarke County, GA | $83,880 | 420 | |
| Valdosta, GA | $94,690 | 110 | |
| Gainesville, GA | $83,910 | 290 | |
| Rome, GA | $91,290 | 120 | |
| South Georgia nonmetropolitan area | $102,350 | 410 | |
| Middle Georgia nonmetropolitan area | $87,250 | 300 | |
| Augusta-Richmond County, GA-SC | $89,220 | 680 | |
| Macon-Bibb County, GA | $88,100 | 280 | |
| Albany, GA | $92,040 | 140 | |
| East Georgia nonmetropolitan area | $79,350 | 160 | |
| Brunswick-St. Simons, GA | $79,190 | 120 | |
| Warner Robins, GA | $71,250 | 190 | |
| North Georgia nonmetropolitan area | $81,300 | 420 |
Dalton, GA pays the most ($79,040) and North Georgia nonmetropolitan area the least ($53,510): $25,530 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Georgia (US state) |
|---|---|---|
| Virginia | +1.5% | |
| Maryland | +0.7% | |
| Georgia (US state) | +0.0% | |
| Florida | -0.5% | |
| Vermont | -1.3% |
Questions
How much does a marketing specialist earn in Georgia (US state)?
The median was $75,850 a year in the May 2025 BLS survey; the middle half earned $51,440 to $107,260.
What does it cost to employ a marketing specialist in Georgia (US state)?
About $108,357 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Georgia (US state) do marketing specialists earn the most?
Dalton, GA, with a median of $79,040 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Data checked 2026-10-16.