Marketing Specialist salary in Gainesville, GA

Pay in Gainesville against Georgia and the US

The middle half of marketing specialists in Gainesville earns $45,580–$83,910. Pay is tightly grouped: the top tenth starts at $118,820, only 3.2 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($70,860) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $38,330 wide, against $55,820 across Georgia and $49,960 nationally: employers in Gainesville pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $18,990 a year; from the median to the 75th it is $19,340, or about $24,955 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Gainesville, and the Georgia statewide median of $75,850 falls there too.

What a hire really costs in Gainesville

At the $64,570 median, a local hire costs about $83,316 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,746 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Gainesville

Of the 17 roles we track in Gainesville, this one ranks #4 by median pay, between executive assistants ($68,540) and recruiters ($63,330). Project Coordinator is the highest at $83,970.

Measured against the US median, marketing specialists rank #16 of the 17 roles we track in Gainesville (-18.0%), between project coordinators (-17.9%) and sales development representatives (-18.2%). The typical role here is at -10.2%, so, measured against the US, marketing specialists cost less in Gainesville than the area's general pay level would suggest. Marketing specialists hold 3.4% of the jobs in these 17 roles in Gainesville, 5.4% across Georgia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Georgia

Across the 17 areas of Georgia with data for this job, the median runs from $53,510 in the North Georgia nonmetro area to $79,040 in Dalton, a gap of $25,530 a year. Of the 8 areas in Georgia with more marketing specialists than Gainesville, 4 pay less, the largest of them Augusta-Richmond County, GA-SC ($60,920), the North Georgia nonmetro area ($53,510) and the South Georgia nonmetro area ($62,180).

Gainesville against other US metro areas

By number of jobs, Gainesville is #289 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Georgia, Medford and Salt Lake City-Murray pay just above Gainesville and Eugene-Springfield and Monroe just below. All four are within $100 a year of the median in Gainesville. Of the three markets with about as many marketing specialists, none pays as much.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-13.