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Marketing Specialist salary in the Middle Georgia nonmetro area

Hiring a marketing specialist costs less in the Middle Georgia nonmetro area than in Georgia or the country as a whole. The median is $62,150 a year1: 18.1% below the Georgia statewide median of $75,850 and 21.1% below the US median of $78,760. Nationally it ranks #282 of 516 areas. About 300 marketing specialists work here, 1% of the Georgia total.

$5,179median pay per month in the Middle Georgia nonmetro area
$6,683employer cost per month with benefits
$29.88median pay per hour
300people in this job in the Middle Georgia nonmetro area

BLS occupation 13-1161, area Middle Georgia nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.

Pay in the Middle Georgia nonmetro area against Georgia and the US

Range10thMedian90th
Middle Georgia (Nonmetro)$37,490$62,150$120,160
Georgia (US state)$37,700$75,850$148,910
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in the Middle Georgia nonmetro area earns $45,440–$87,250. Pay is tightly grouped: the top tenth starts at $120,160, only 3.2 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($71,350) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $41,810 wide, against $55,820 across Georgia and $49,960 nationally: employers in the Middle Georgia nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$37,490$3,124$18.02$48,374
25th percentile$45,440$3,787$21.85$58,632
Median$62,150$5,179$29.88$80,194
75th percentile$87,250$7,271$41.95$112,581
90th percentile$120,160$10,013$57.77$155,045

Pay climbs faster above the median than below it here: the 75th percentile is $25,100 over the median, the 25th only $16,710 under it. An offer at the 75th percentile adds about $32,387 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Middle Georgia nonmetro area, and the Georgia statewide median of $75,850 falls there too.

What a hire really costs in the Middle Georgia nonmetro area

At the $62,150 median, a local hire costs about $80,194 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $18,044 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$80,194local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$66,306difference in year one
83%of the local cost saved

Other roles in the Middle Georgia nonmetro area

Of the 17 roles we track in the Middle Georgia nonmetro area, this one ranks #4 by median pay, between executive assistants ($62,750) and recruiters ($61,530). Project Coordinator is the highest at $82,400.

The 5 roles closest in pay. All 17 roles in Middle Georgia (Nonmetro)
RoleMedianvs marketing specialistJobs
Accountant
$76,390
+22.9%780
Executive Assistant
$62,750
+1.0%250
Marketing Specialist
$62,150
this role300
Recruiter
$61,530
-1.0%670
Office Manager
$58,640
-5.6%1,100

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in the Middle Georgia nonmetro area (-21.1%), between virtual receptionists (-20.8%) and administrative assistants (-21.8%). The typical role here is at -18.3%, so this job follows the area's general pay level. Marketing specialists hold 2.9% of the jobs in these 17 roles in the Middle Georgia nonmetro area, 5.4% across Georgia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Georgia

Across the 17 areas of Georgia with data for this job, the median runs from $53,510 in the North Georgia nonmetro area to $79,040 in Dalton, a gap of $25,530 a year. Of the 7 areas in Georgia with more marketing specialists than the Middle Georgia nonmetro area, 2 pay less: Augusta-Richmond County, GA-SC ($60,920) and the North Georgia nonmetro area ($53,510).

AreaMedianvs the Middle Georgia nonmetro areaJobs
Gainesville, GA
$64,570
+3.9%290
Rome, GA
$63,060
+1.5%120
South Georgia (Nonmetro)
$62,180
+0.0%410
Middle Georgia (Nonmetro)
$62,150
this area300
Augusta-Richmond County, GA-SC
$60,920
-2.0%680
Macon-Bibb County, GA
$60,510
-2.6%280
Albany, GA
$58,550
-5.8%140

the Middle Georgia nonmetro area against other US metro areas

By number of jobs, the Middle Georgia nonmetro area is #282 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Georgia, Crestview-Fort Walton Beach and Birmingham pay just above the Middle Georgia nonmetro area and Bloomington and Albuquerque just below. All four are within $110 a year of the median in the Middle Georgia nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

Metro areaMedianvs the Middle Georgia nonmetro areaJobsClose in
Burlington, NC
$77,860
+25.3%300jobs
Pittsfield, MA
$75,940
+22.2%300jobs
Birmingham, AL
$62,190
+0.1%2,660pay
Crestview-Fort Walton Beach, FL
$62,180
+0.0%490pay
Middle Georgia (Nonmetro)
$62,150
this area300
Bloomington, IN
$62,130
-0.0%280pay
Albuquerque, NM
$62,040
-0.2%900pay
Amarillo, TX
$61,380
-1.2%310jobs

Questions

How much does it cost to hire a marketing specialist in Middle Georgia (Nonmetro)?

About $80,194 a year at the median, or $6,683 a month: $62,150 in pay plus about $18,044 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What is the pay range for marketing specialists in the Middle Georgia nonmetro area?

The median was $62,150 a year in the May 2025 BLS survey. The 10th percentile was $37,490, the 90th $120,160, and the middle half earned $45,440 to $87,250.

Is the Middle Georgia nonmetro area cheaper than the rest of Georgia for marketing specialists?

Yes, it costs less: a median of $62,150 against $75,850 statewide. The next area up in Georgia is the South Georgia nonmetro area at $62,180, the next down Augusta-Richmond County at $60,920.

How many marketing specialists work in the Middle Georgia nonmetro area?

BLS counts about 300 in the May 2025 survey. That is 1% of the Georgia total of 27,810. 7 areas in Georgia have more; the closest in size is the South Georgia nonmetro area, with about 410.

Does a marketing specialist cost more than a recruiter in the Middle Georgia nonmetro area?

Yes: $620 a year more at the median. The medians are $62,150 and $61,530.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 13-1161: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.