Marketing Specialist salary in Augusta-Richmond County, GA-SC
Augusta-Richmond County is a lower-cost market for marketing specialists: the median of $60,920 a year1 is 19.7% below the Georgia statewide median of $75,850, and 22.7% below the US median of $78,760. Among US areas it comes in at #324 of 516. About 680 marketing specialists work here.
BLS occupation 13-1161, area Augusta-Richmond County, GA-SC. Data from the May 2025 release, checked 2026-10-15.
Pay in Augusta-Richmond County against Georgia and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Augusta-Richmond County, GA-SC | $33,330 | $60,920 | $122,130 | |
| Georgia (US state) | $37,700 | $75,850 | $148,910 | |
| United States | $43,390 | $78,760 | $155,480 |
Marketing specialists at the 90th percentile earn $122,130, 3.7 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Augusta-Richmond County earns $43,980–$89,220. The mean ($71,400) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $45,240 wide, against $55,820 across Georgia and $49,960 nationally: employers in Augusta-Richmond County pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $33,330 | $2,778 | $16.02 | $43,006 |
| 25th percentile | $43,980 | $3,665 | $21.14 | $56,748 |
| Median | $60,920 | $5,077 | $29.29 | $78,606 |
| 75th percentile | $89,220 | $7,435 | $42.89 | $115,123 |
| 90th percentile | $122,130 | $10,178 | $58.72 | $157,587 |
Pay climbs faster above the median than below it here: the 75th percentile is $28,300 over the median, the 25th only $16,940 under it. An offer at the 75th percentile adds about $36,516 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Augusta-Richmond County, and the Georgia statewide median of $75,850 falls there too.
What a hire really costs in Augusta-Richmond County
At the $60,920 median, a local hire costs about $78,606 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $17,686 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Augusta-Richmond County
Of the 17 roles we track in Augusta-Richmond County, this one ranks #6 by median pay, between office managers ($62,610) and sales development representatives ($57,350). Project Coordinator is the highest at $101,280.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Executive Assistant | +5.6% | 410 | |
| Office Manager | +2.8% | 1,930 | |
| Marketing Specialist | this role | 680 | |
| Sales Development Representative | -5.9% | 1,230 | |
| Paralegal | -15.4% | 420 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Augusta-Richmond County (-22.7%); project coordinators come first (-1.0%). The typical role here is at -12.5%, so, measured against the US, marketing specialists cost less in Augusta-Richmond County than the area's general pay level would suggest. Marketing specialists hold 3.4% of the jobs in these 17 roles in Augusta-Richmond County, 5.4% across Georgia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Georgia
Across the 17 areas of Georgia with data for this job, the median runs from $53,510 in the North Georgia nonmetro area to $79,040 in Dalton, a gap of $25,530 a year. All 2 areas in Georgia with more marketing specialists than Augusta-Richmond County also pay more, among them Atlanta-Sandy Springs, GA ($79,030) and Savannah, GA ($70,860).
| Area | Median | vs Augusta-Richmond County | Jobs |
|---|---|---|---|
| Rome, GA | +3.5% | 120 | |
| South Georgia (Nonmetro) | +2.1% | 410 | |
| Middle Georgia (Nonmetro) | +2.0% | 300 | |
| Augusta-Richmond County, GA-SC | this area | 680 | |
| Macon-Bibb County, GA | -0.7% | 280 | |
| Albany, GA | -3.9% | 140 | |
| East Georgia (Nonmetro) | -5.6% | 160 |
Augusta-Richmond County against other US metro areas
By number of jobs, Augusta-Richmond County is #138 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Georgia, Prescott Valley-Prescott and State College pay just above Augusta-Richmond County and Sebastian-Vero Beach and Ocala just below. All four are within $130 a year of the median in Augusta-Richmond County. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs Augusta-Richmond County | Jobs | Close in |
|---|---|---|---|---|
| Gainesville, FL | +16.4% | 670 | jobs | |
| Appleton, WI | +6.9% | 690 | jobs | |
| State College, PA | +0.2% | 280 | pay | |
| Prescott Valley-Prescott, AZ | +0.1% | 250 | pay | |
| Augusta-Richmond County, GA-SC | this area | 680 | ||
| Sebastian-Vero Beach, FL | -0.1% | 220 | pay | |
| Ocala, FL | -0.2% | 440 | pay | |
| Jackson, MS | -1.0% | 670 | jobs |
Questions
How much does it cost to hire a marketing specialist in Augusta-Richmond County, GA-SC?
About $78,606 a year at the median, or $6,551 a month: $60,920 in pay plus about $17,686 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Augusta-Richmond County?
The median was $60,920 a year in the May 2025 BLS survey. The 10th percentile was $33,330, the 90th $122,130, and the middle half earned $43,980 to $89,220.
Is Augusta-Richmond County cheaper than the rest of Georgia for marketing specialists?
Yes, it costs less: a median of $60,920 against $75,850 statewide. The next area up in Georgia is the Middle Georgia nonmetro area at $62,150, the next down Macon-Bibb County at $60,510.
How many marketing specialists work in Augusta-Richmond County?
BLS counts about 680 in the May 2025 survey. Only Atlanta-Sandy Springs and Savannah have more in Georgia.
Does a marketing specialist cost more than a sales development representative in Augusta-Richmond County?
Yes: $3,570 a year more at the median. The medians are $60,920 and $57,350.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.