Marketing Specialist salary in the South Georgia nonmetro area
The South Georgia nonmetro area is a lower-cost market for marketing specialists: the median of $62,180 a year1 is 18.0% below the Georgia statewide median of $75,850, and 21.1% below the US median of $78,760. Nationally it ranks #280 of 516 areas. About 410 marketing specialists work here, 1% of the Georgia total.
BLS occupation 13-1161, area South Georgia nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the South Georgia nonmetro area against Georgia and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| South Georgia (Nonmetro) | $35,320 | $62,180 | $131,680 | |
| Georgia (US state) | $37,700 | $75,850 | $148,910 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in the South Georgia nonmetro area earns $44,720–$102,350. The top tenth earns $131,680 or more, 3.7 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($74,830) is 20% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $57,630 wide, wider than in Georgia as a whole ($55,820) and the US ($49,960), so what a marketing specialist earns in the South Georgia nonmetro area depends more on the employer.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $35,320 | $2,943 | $16.98 | $45,574 |
| 25th percentile | $44,720 | $3,727 | $21.50 | $57,703 |
| Median | $62,180 | $5,182 | $29.89 | $80,232 |
| 75th percentile | $102,350 | $8,529 | $49.21 | $132,065 |
| 90th percentile | $131,680 | $10,973 | $63.31 | $169,910 |
Pay climbs faster above the median than below it here: the 75th percentile is $40,170 over the median, the 25th only $17,460 under it. An offer at the 75th percentile adds about $51,832 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in the South Georgia nonmetro area, and the Georgia statewide median of $75,850 falls there too.
What a hire really costs in the South Georgia nonmetro area
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $18,052 to the $62,180 median and brings it to $80,232 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the South Georgia nonmetro area
Of the 17 roles we track in the South Georgia nonmetro area, this one ranks #3 by median pay, between accountants ($75,440) and recruiters ($60,970). Project Coordinator is the highest at $79,640.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Project Coordinator | +28.1% | 330 | |
| Accountant | +21.3% | 1,220 | |
| Marketing Specialist | this role | 410 | |
| Recruiter | -1.9% | 720 | |
| Executive Assistant | -3.6% | 360 |
Measured against the US median, marketing specialists rank #11 of the 17 roles we track in the South Georgia nonmetro area (-21.1%), between recruiters (-19.7%) and medical administrative assistants (-21.4%). The typical role here is at -19.3%, so this job follows the area's general pay level. Marketing specialists hold 2.8% of the jobs in these 17 roles in the South Georgia nonmetro area, 5.4% across Georgia and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Georgia
Across the 17 areas of Georgia with data for this job, the median runs from $53,510 in the North Georgia nonmetro area to $79,040 in Dalton, a gap of $25,530 a year. Of the 6 areas in Georgia with more marketing specialists than the South Georgia nonmetro area, 2 pay less: Augusta-Richmond County, GA-SC ($60,920) and the North Georgia nonmetro area ($53,510).
| Area | Median | vs the South Georgia nonmetro area | Jobs |
|---|---|---|---|
| Valdosta, GA | +4.3% | 110 | |
| Gainesville, GA | +3.8% | 290 | |
| Rome, GA | +1.4% | 120 | |
| South Georgia (Nonmetro) | this area | 410 | |
| Middle Georgia (Nonmetro) | -0.0% | 300 | |
| Augusta-Richmond County, GA-SC | -2.0% | 680 | |
| Macon-Bibb County, GA | -2.7% | 280 |
the South Georgia nonmetro area against other US metro areas
By number of jobs, the South Georgia nonmetro area is #209 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Georgia, Crestview-Fort Walton Beach and Birmingham pay just above the South Georgia nonmetro area and Bloomington and Albuquerque just below. All four are within $140 a year of the median in the South Georgia nonmetro area. Of the three markets with about as many marketing specialists, one pays more.
| Metro area | Median | vs the South Georgia nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Burlington-South Burlington, VT | +20.1% | 410 | jobs | |
| Birmingham, AL | +0.0% | 2,660 | pay | |
| Crestview-Fort Walton Beach, FL | +0.0% | 490 | pay | |
| South Georgia (Nonmetro) | this area | 410 | ||
| Bloomington, IN | -0.1% | 280 | pay | |
| Albuquerque, NM | -0.2% | 900 | pay | |
| Flint, MI | -3.5% | 410 | jobs | |
| Beaumont-Port Arthur, TX | -15.5% | 410 | jobs |
Questions
How much does it cost to hire a marketing specialist in South Georgia (Nonmetro)?
About $80,232 a year at the median, or $6,686 a month: $62,180 in pay plus about $18,052 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in the South Georgia nonmetro area?
The median was $62,180 a year in the May 2025 BLS survey. The 10th percentile was $35,320, the 90th $131,680, and the middle half earned $44,720 to $102,350.
Is the South Georgia nonmetro area cheaper than the rest of Georgia for marketing specialists?
Yes, it costs less: a median of $62,180 against $75,850 statewide. The next area up in Georgia is Rome at $63,060, the next down the Middle Georgia nonmetro area at $62,150.
How many marketing specialists work in the South Georgia nonmetro area?
BLS counts about 410 in the May 2025 survey. That is 1% of the Georgia total of 27,810. 6 areas in Georgia have more; the closest in size is the North Georgia nonmetro area, with about 420.
Does a marketing specialist cost more than a recruiter in the South Georgia nonmetro area?
Yes: $1,210 a year more at the median. The medians are $62,180 and $60,970.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.