Marketing Specialist salary in Albuquerque, NM

Pay in Albuquerque against New Mexico and the US

The middle half of marketing specialists in Albuquerque earns $51,780–$77,520. Pay is tightly grouped: the top tenth starts at $98,580, only 2.4 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($67,490) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $25,740 wide, against $29,970 across New Mexico and $49,960 nationally: employers in Albuquerque pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $15,480 over the median, the 25th only $10,260 under it. An offer at the 75th percentile adds about $19,974 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Albuquerque, and the New Mexico statewide median of $61,950 falls between the 25th percentile and the median. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Albuquerque

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $18,012 to the $62,040 median and brings it to $80,052 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Albuquerque

Of the 17 roles we track in Albuquerque, this one ranks #6 by median pay, between office managers ($64,860) and paralegals ($59,370). Project Coordinator is the highest at $106,730.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Albuquerque (-21.2%); data entry specialists come first (+29.0%). The typical role here is at -4.5%, so, measured against the US, marketing specialists cost less in Albuquerque than the area's general pay level would suggest. Marketing specialists hold 1.9% of the jobs in these 17 roles in Albuquerque, 1.7% across New Mexico and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in New Mexico

Across the 6 areas of New Mexico with data for this job, the median runs from $53,330 in the Eastern New Mexico nonmetro area to $77,600 in the Northern New Mexico nonmetro area, a gap of $24,270 a year. No other area in New Mexico has as many marketing specialists, and 3 of the other 5 pay less.

Albuquerque against other US metro areas

By number of jobs, Albuquerque is #112 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside New Mexico, Bloomington and Crestview-Fort Walton Beach pay just above Albuquerque and Eau Claire and Salisbury just below. All four are within $140 a year of the median in Albuquerque. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.