Marketing Specialist salary in Springfield, MO

Pay in Springfield against Missouri and the US

The middle half of marketing specialists in Springfield earns $40,010–$75,930. Pay is tightly grouped: the top tenth starts at $100,120, only 3.2 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($62,730) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $35,920 wide, against $52,030 across Missouri and $49,960 nationally: employers in Springfield pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $17,270 a year; from the median to the 75th it is $18,650, or about $24,065 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Springfield, and the Missouri statewide median of $70,140 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Springfield

At the $57,280 median, a local hire costs about $73,910 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $16,630 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Springfield

Of the 16 roles we track in Springfield, this one ranks #5 by median pay, between office managers ($60,560) and executive assistants ($53,920). Project Coordinator is the highest at $78,060.

Measured against the US median, marketing specialists rank #15 of the 16 roles we track in Springfield (-27.3%), between sales development representatives (-24.8%) and executive assistants (-29.6%). The typical role here is at -17.3%, so, measured against the US, marketing specialists cost less in Springfield than the area's general pay level would suggest. Marketing specialists hold 4.4% of the jobs in these 16 roles in Springfield, 5.4% across Missouri and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Missouri

Across the 12 areas of Missouri with data for this job, the median runs from $40,570 in the Southwest Missouri nonmetro area to $74,130 in St. Louis, a gap of $33,560 a year. All 2 areas in Missouri with more marketing specialists than Springfield also pay more, among them St. Louis, MO-IL ($74,130) and Kansas City, MO-KS ($72,580).

Springfield against other US metro areas

By number of jobs, Springfield is #113 of 514 US areas for this job. It is one of the larger markets for this job, yet its pay sits in the bottom quarter of US areas. Outside Missouri, Fayetteville and Jackson pay just above Springfield and Daphne-Fairhope and Fairbanks-College just below. All four are within $510 a year of the median in Springfield. Of the three markets with about as many marketing specialists, all three pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.