Marketing Specialist salary in Fayetteville, NC

Pay in Fayetteville against North Carolina and the US

Marketing specialists at the 90th percentile earn $118,870, 3.3 times the 10th percentile; the US ratio is 3.6. The middle half of marketing specialists in Fayetteville earns $44,990–$78,560. The mean ($67,810) is 17% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $33,570 wide, against $51,380 across North Carolina and $49,960 nationally: employers in Fayetteville pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $20,830 over the median, the 25th only $12,740 under it. An offer at the 75th percentile adds about $26,877 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Fayetteville, and the North Carolina statewide median of $78,410 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Fayetteville

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $16,760 to the $57,730 median and brings it to $74,490 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Fayetteville

Of the 17 roles we track in Fayetteville, this one ranks #7 by median pay, between paralegals ($60,370) and sales development representatives ($54,450). Project Coordinator is the highest at $82,680.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Fayetteville (-26.7%); recruiters come first (-0.7%). The typical role here is at -12.4%, so, measured against the US, marketing specialists cost less in Fayetteville than the area's general pay level would suggest. Marketing specialists hold 3.1% of the jobs in these 17 roles in Fayetteville, 5.9% across North Carolina and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in North Carolina

Across the 18 areas of North Carolina with data for this job, the median runs from $57,730 in Fayetteville to $93,110 in Durham-Chapel Hill, a gap of $35,380 a year. All 11 areas in North Carolina with more marketing specialists than Fayetteville also pay more, among them Charlotte-Concord, NC-SC ($82,930) and Raleigh-Cary, NC ($78,980).

Fayetteville against other US metro areas

By number of jobs, Fayetteville is #237 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside North Carolina, Jackson and Myrtle Beach-Conway pay just above Fayetteville and Springfield and Daphne-Fairhope just below. All four are within $730 a year of the median in Fayetteville. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.