Cost of hiring in Fayetteville, NC
BLS counts about 11,520 people in these 17 roles in Fayetteville1. Project Coordinator has the highest median ($82,680 a year), Virtual Receptionist the lowest ($32,490), and Customer Support Specialist is the largest job, with about 1,890 people.
Data from the May 2025 release, checked 2026-10-15.
Median pay by role in Fayetteville
| Role | Median per year | vs US median | Jobs |
|---|---|---|---|
| Recruiter | -0.7% | 870 | |
| HR Assistant | -1.7% | 150 | |
| Paralegal | -4.0% | 420 | |
| Accountant | -6.1% | 800 | |
| E-commerce Order Specialist | -8.4% | 70 | |
| Payroll Specialist | -10.5% | 140 | |
| Bookkeeper | -10.5% | 1,020 | |
| Administrative Assistant | -10.8% | 1,100 | |
| Office Manager | -12.4% | 870 | |
| Executive Assistant | -12.8% | 210 | |
| Data Entry Specialist | -14.5% | 90 | |
| Virtual Receptionist | -14.5% | 450 | |
| Medical Administrative Assistant | -18.1% | 1,700 | |
| Project Coordinator | -19.2% | 490 | |
| Customer Support Specialist | -21.5% | 1,890 | |
| Sales Development Representative | -22.2% | 890 | |
| Marketing Specialist | -26.7% | 360 |
The employer pays more than the wage: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, so a $35,130 median for customer support specialists, the largest of these jobs here, comes to about $45,329 a year. That is an estimate: benefit levels vary by employer.
Fayetteville against the US
Fayetteville pays below the US median for 16 of the 17 roles, furthest for marketing specialists (-26.7%). For recruiters it is within 1% of the US figure. The middle gap across all 17 is -12.4%: for most of these roles, hiring costs less here than at the US median. Its best national standing is for recruiters, #110 of 521 areas by median pay; its lowest is for customer support specialists, #502 of 520.
Compared with the US mix of these jobs, Fayetteville has more medical administrative assistants (14.8% of these jobs here, against 6.1% nationally) and HR assistants (1.3% against 0.6%), and fewer marketing specialists (3.1% against 5.7%) and executive assistants (1.8% against 2.9%). Metro areas in other states with the closest overall pay level, measured the same way, are listed below; Rapid City, SD is nearest, at -12.5%.
| Area | Middle gap to the US | Roles with data | Jobs in these roles |
|---|---|---|---|
| Fayetteville, NC | -12.4% (this area) | 17 | 11,520 |
| Rapid City, SD | -12.5% | 14 | 7,460 |
| Augusta-Richmond County, GA-SC | -12.5% | 17 | 19,990 |
| Grand Island, NE | -12.5% | 13 | 2,920 |
| Waco, TX | -12.5% | 17 | 13,190 |
| Lima, OH | -12.6% | 16 | 3,780 |
How far pay spreads inside each role
From the 10th to the 90th percentile, sales development representatives in Fayetteville span $33,850–$130,400, the widest band (3.9×); medical administrative assistants the narrowest, $29,620–$48,530. Offers cluster nearer the median than nationally for 8 of 17 roles, executive assistants most ($50,560–$109,850 across the US). Budget from the median for sales development representatives, marketing specialists, project coordinators and 2 more roles: a few well-paid jobs lift the average ($67,950 against a $54,450 median for sales development representatives).
Fayetteville against North Carolina
Against North Carolina as a whole, Fayetteville pays more for 3 of 17 roles, led by paralegals (+5.0%) and HR assistants (+3.3%), and less for 14, most of all marketing specialists (-26.4%). It has the lowest median in North Carolina for marketing specialists, medical administrative assistants and data entry specialists.
Other areas in North Carolina
By jobs in these roles, Fayetteville is #12 of 18 areas in North Carolina. The table shows the areas closest to it in size, from the Western North Carolina nonmetro area to Pinehurst-Southern Pines.
| Area | Jobs in these roles | Roles with data |
|---|---|---|
| Western North Carolina (Nonmetro) | 21,250 | 17 |
| Wilmington, NC | 19,910 | 17 |
| Asheville, NC | 18,810 | 17 |
| Central North Carolina (Nonmetro) | 17,340 | 17 |
| Hickory-Lenoir, NC | 12,690 | 17 |
| Greenville, NC | 7,660 | 16 |
| Burlington, NC | 5,960 | 15 |
| Jacksonville, NC | 5,050 | 16 |
| Rocky Mount, NC | 4,480 | 17 |
| Pinehurst-Southern Pines, NC | 4,330 | 14 |
Questions
Which role costs the most to hire in Fayetteville?
Of the 17 roles we track, Project Coordinator: a median of $82,680 a year, about $106,684 with benefits; the lowest is Virtual Receptionist, $32,490.
Is hiring in Fayetteville cheaper than the US median?
Mostly: no role pays more than the US median, and 16 of 17 pay less.
Sources
2 sources, with links
How these pages are built: methodology and data sources. Last updated 2026-11-12.