Sales Development Representative salary in Fayetteville, NC
Fayetteville is a lower-cost market for sales development representatives: the median of $54,450 a year1 is 13.0% below the North Carolina statewide median of $62,620, and 22.2% below the US median of $69,990. Among US areas it comes in at #369 of 520. BLS counts about 890 people in this job here, 2% of the North Carolina total.
BLS occupation 41-3091, area Fayetteville, NC. Data from the May 2025 release, checked 2026-10-15.
Pay in Fayetteville against North Carolina and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Fayetteville, NC | $33,850 | $54,450 | $130,400 | |
| North Carolina | $37,410 | $62,620 | $145,630 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Fayetteville earns $39,970–$80,910. The top tenth earns $130,400 or more, 3.9 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($67,950) is 25% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $40,940 wide, against $51,270 across North Carolina and $52,810 nationally: employers in Fayetteville pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $33,850 | $2,821 | $16.27 | $43,677 |
| 25th percentile | $39,970 | $3,331 | $19.22 | $51,574 |
| Median | $54,450 | $4,538 | $26.18 | $70,258 |
| 75th percentile | $80,910 | $6,742 | $38.90 | $104,400 |
| 90th percentile | $130,400 | $10,867 | $62.69 | $168,258 |
Pay climbs faster above the median than below it here: the 75th percentile is $26,460 over the median, the 25th only $14,480 under it. An offer at the 75th percentile adds about $34,142 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Fayetteville, and the North Carolina statewide median of $62,620 falls there too.
What a hire really costs in Fayetteville
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $15,808 to the $54,450 median and brings it to $70,258 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Fayetteville
Of the 17 roles we track in Fayetteville, this one ranks #8 by median pay, between marketing specialists ($57,730) and payroll specialists ($52,170). Project Coordinator is the highest at $82,680.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Paralegal | +10.9% | 420 | |
| Marketing Specialist | +6.0% | 360 | |
| Sales Development Representative | this role | 890 | |
| Payroll Specialist | -4.2% | 140 | |
| HR Assistant | -8.6% | 150 |
Measured against the US median, sales development representatives rank #16 of the 17 roles we track in Fayetteville (-22.2%), between customer support specialists (-21.5%) and marketing specialists (-26.7%). The typical role here is at -12.4%, so, measured against the US, sales development representatives cost less in Fayetteville than the area's general pay level would suggest. Sales development representatives hold 7.7% of the jobs in these 17 roles in Fayetteville, 8.8% across North Carolina and 7.9% nationally. That is close to the national mix.
Other areas in North Carolina
Across the 18 areas of North Carolina with data for this job, the median runs from $45,900 in Goldsboro to $72,460 in Durham-Chapel Hill, a gap of $26,560 a year. All 11 areas in North Carolina with more sales development representatives than Fayetteville also pay more, among them Charlotte-Concord, NC-SC ($61,850) and Raleigh-Cary, NC ($68,560).
| Area | Median | vs Fayetteville | Jobs |
|---|---|---|---|
| Pinehurst-Southern Pines, NC | +5.2% | 300 | |
| Central North Carolina (Nonmetro) | +4.6% | 1,040 | |
| Western North Carolina (Nonmetro) | +4.6% | 1,390 | |
| Greenville, NC | +3.3% | 520 | |
| Fayetteville, NC | this area | 890 | |
| Jacksonville, NC | -14.8% | 400 | |
| Goldsboro, NC | -15.7% | 240 |
Fayetteville against other US metro areas
By number of jobs, Fayetteville is #162 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside North Carolina, Cheyenne and Waco pay just above Fayetteville and Punta Gorda and Visalia just below. All four are within $460 a year of the median in Fayetteville. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs Fayetteville | Jobs | Close in |
|---|---|---|---|---|
| York-Hanover, PA | +16.4% | 880 | jobs | |
| South Bend-Mishawaka, IN-MI | +16.1% | 880 | jobs | |
| Gainesville, FL | +10.2% | 910 | jobs | |
| Waco, TX | +0.2% | 840 | pay | |
| Cheyenne, WY | +0.1% | 170 | pay | |
| Fayetteville, NC | this area | 890 | ||
| Punta Gorda, FL | -0.8% | 510 | pay | |
| Visalia, CA | -0.8% | 610 | pay |
Questions
How much does it cost to hire a sales development representative in Fayetteville, NC?
About $70,258 a year at the median, or $5,855 a month: $54,450 in pay plus about $15,808 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Fayetteville?
The median was $54,450 a year in the May 2025 BLS survey. The 10th percentile was $33,850, the 90th $130,400, and the middle half earned $39,970 to $80,910.
Is Fayetteville cheaper than the rest of North Carolina for sales development representatives?
Yes, it costs less: a median of $54,450 against $62,620 statewide. The next area up in North Carolina is Greenville at $56,250, the next down Jacksonville at $46,380.
How many sales development representatives work in Fayetteville?
BLS counts about 890 in the May 2025 survey. That is 2% of the North Carolina total of 46,040. 11 areas in North Carolina have more; the closest in size is Hickory-Lenoir, with about 940.
Does a sales development representative cost more than a payroll specialist in Fayetteville?
Yes: $2,280 a year more at the median. The medians are $54,450 and $52,170.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.