Sales Development Representative salary in Pinehurst-Southern Pines, NC
Pinehurst-Southern Pines is a lower-cost market for sales development representatives: the median of $57,260 a year1 is 8.6% below the North Carolina statewide median of $62,620, and 18.2% below the US median of $69,990. Among US areas it comes in at #315 of 520. BLS counts about 300 people in this job here.
BLS occupation 41-3091, area Pinehurst-Southern Pines, NC. Data from the May 2025 release, checked 2026-10-15.
Pay in Pinehurst-Southern Pines against North Carolina and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Pinehurst-Southern Pines, NC | $34,660 | $57,260 | $132,590 | |
| North Carolina | $37,410 | $62,620 | $145,630 | |
| United States | $37,980 | $69,990 | $148,840 |
Sales development representatives at the 90th percentile earn $132,590, 3.8 times the 10th percentile; the US ratio is 3.9. The middle half of sales development representatives in Pinehurst-Southern Pines earns $42,300–$92,190. The mean ($71,700) is 25% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $49,890 wide, against $51,270 across North Carolina and $52,810 nationally: employers in Pinehurst-Southern Pines pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $34,660 | $2,888 | $16.66 | $44,723 |
| 25th percentile | $42,300 | $3,525 | $20.34 | $54,581 |
| Median | $57,260 | $4,772 | $27.53 | $73,884 |
| 75th percentile | $92,190 | $7,682 | $44.32 | $118,955 |
| 90th percentile | $132,590 | $11,049 | $63.75 | $171,084 |
Pay climbs faster above the median than below it here: the 75th percentile is $34,930 over the median, the 25th only $14,960 under it. An offer at the 75th percentile adds about $45,071 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Pinehurst-Southern Pines, and the North Carolina statewide median of $62,620 falls there too.
What a hire really costs in Pinehurst-Southern Pines
At the $57,260 median, a local hire costs about $73,884 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $16,624 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Pinehurst-Southern Pines
Of the 14 roles we track in Pinehurst-Southern Pines, this one ranks #5 by median pay, between recruiters ($62,390) and office managers ($55,510). Project Coordinator is the highest at $95,280.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Marketing Specialist | +11.9% | 160 | |
| Recruiter | +9.0% | 220 | |
| Sales Development Representative | this role | 300 | |
| Office Manager | -3.1% | 300 | |
| Executive Assistant | -4.1% | n/a |
Measured against the US median, sales development representatives rank #9 of the 14 roles we track in Pinehurst-Southern Pines (-18.2%), between recruiters (-17.8%) and marketing specialists (-18.6%). The typical role here is at -17.6%, so this job follows the area's general pay level. Sales development representatives hold 6.9% of the jobs in the 13 of these roles with a job count in Pinehurst-Southern Pines, 9.1% across North Carolina and 8.3% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in North Carolina
Across the 18 areas of North Carolina with data for this job, the median runs from $45,900 in Goldsboro to $72,460 in Durham-Chapel Hill, a gap of $26,560 a year. Of the 15 areas in North Carolina with more sales development representatives than Pinehurst-Southern Pines, 5 pay less, the largest of them the Western North Carolina nonmetro area ($56,970), the Central North Carolina nonmetro area ($56,970) and Fayetteville, NC ($54,450).
| Area | Median | vs Pinehurst-Southern Pines | Jobs |
|---|---|---|---|
| Winston-Salem, NC | +1.7% | 1,790 | |
| Asheville, NC | +1.0% | 1,490 | |
| Eastern North Carolina (Nonmetro) | +0.2% | 1,390 | |
| Pinehurst-Southern Pines, NC | this area | 300 | |
| Central North Carolina (Nonmetro) | -0.5% | 1,040 | |
| Western North Carolina (Nonmetro) | -0.5% | 1,390 | |
| Greenville, NC | -1.8% | 520 |
Pinehurst-Southern Pines against other US metro areas
By number of jobs, Pinehurst-Southern Pines is #350 of 518 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside North Carolina, Gainesville and Rome pay just above Pinehurst-Southern Pines and Davenport-Moline and Yuma just below. All four are within $70 a year of the median in Pinehurst-Southern Pines. Of the three markets with about as many sales development representatives, one pays more.
| Metro area | Median | vs Pinehurst-Southern Pines | Jobs | Close in |
|---|---|---|---|---|
| Dalton, GA | +3.9% | 300 | jobs | |
| Rome, GA | +0.1% | 250 | pay | |
| Gainesville, GA | +0.0% | 590 | pay | |
| Pinehurst-Southern Pines, NC | this area | 300 | ||
| Davenport-Moline, IA-IL | -0.0% | 1,100 | pay | |
| Yuma, AZ | -0.1% | 300 | pay | |
| Houma-Bayou Cane, LA | -12.4% | 300 | jobs | |
| Logan, UT-ID | -15.6% | 300 | jobs |
Questions
How much does it cost to hire a sales development representative in Pinehurst-Southern Pines, NC?
About $73,884 a year at the median, or $6,157 a month: $57,260 in pay plus about $16,624 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do sales development representatives earn in Pinehurst-Southern Pines?
The median was $57,260 a year in the May 2025 BLS survey. The 10th percentile was $34,660, the 90th $132,590, and the middle half earned $42,300 to $92,190.
Is Pinehurst-Southern Pines cheaper than the rest of North Carolina for sales development representatives?
Yes, it costs less: a median of $57,260 against $62,620 statewide. The next area up in North Carolina is the Eastern North Carolina nonmetro area at $57,390, the next down the Central North Carolina nonmetro area at $56,970.
How many sales development representatives work in Pinehurst-Southern Pines?
BLS counts about 300 in the May 2025 survey. 15 areas in North Carolina have more; the closest in size is Burlington, with about 380.
Does a sales development representative cost more than an office manager in Pinehurst-Southern Pines?
Yes: $1,750 a year more at the median. The medians are $57,260 and $55,510.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.