Sales Development Representative salary in the Western North Carolina nonmetro area
Hiring a sales development representative costs less in the Western North Carolina nonmetro area than in North Carolina or the country as a whole. The median is $56,970 a year1: 9.0% below the North Carolina statewide median of $62,620 and 18.6% below the US median of $69,990. Among US areas it comes in at #320 of 520. About 1,390 sales development representatives work here, 3% of the North Carolina total.
BLS occupation 41-3091, area Western North Carolina nonmetropolitan area. Data from the May 2025 release, checked 2026-10-15.
Pay in the Western North Carolina nonmetro area against North Carolina and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Western North Carolina (Nonmetro) | $33,120 | $56,970 | $113,240 | |
| North Carolina | $37,410 | $62,620 | $145,630 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in the Western North Carolina nonmetro area earns $42,880–$75,800. Pay is tightly grouped: the top tenth starts at $113,240, only 3.4 times the bottom tenth, against 3.9 times across the US, so the going rate is easier to read. The mean ($66,170) is 16% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,920 wide, against $51,270 across North Carolina and $52,810 nationally: employers in the Western North Carolina nonmetro area pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $33,120 | $2,760 | $15.92 | $42,735 |
| 25th percentile | $42,880 | $3,573 | $20.62 | $55,329 |
| Median | $56,970 | $4,748 | $27.39 | $73,510 |
| 75th percentile | $75,800 | $6,317 | $36.44 | $97,806 |
| 90th percentile | $113,240 | $9,437 | $54.44 | $146,116 |
An offer at the 75th percentile instead of the median adds $18,830 a year in pay and about $24,297 in employer cost. Going down to the 25th percentile saves $14,090 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in the Western North Carolina nonmetro area, and the North Carolina statewide median of $62,620 falls there too.
What a hire really costs in the Western North Carolina nonmetro area
At the $56,970 median, a local hire costs about $73,510 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, about $16,540 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in the Western North Carolina nonmetro area
Of the 17 roles we track in the Western North Carolina nonmetro area, this one ranks #6 by median pay, between executive assistants ($58,980) and office managers ($54,150). Project Coordinator is the highest at $91,200.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Recruiter | +11.8% | 980 | |
| Executive Assistant | +3.5% | 360 | |
| Sales Development Representative | this role | 1,390 | |
| Office Manager | -4.9% | 1,850 | |
| HR Assistant | -16.5% | 140 |
Measured against the US median, sales development representatives rank #12 of the 17 roles we track in the Western North Carolina nonmetro area (-18.6%), between customer support specialists (-17.4%) and marketing specialists (-19.0%). The typical role here is at -15.6%, so this job follows the area's general pay level. Sales development representatives hold 6.5% of the jobs in these 17 roles in the Western North Carolina nonmetro area, 8.8% across North Carolina and 7.9% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in North Carolina
Across the 18 areas of North Carolina with data for this job, the median runs from $45,900 in Goldsboro to $72,460 in Durham-Chapel Hill, a gap of $26,560 a year. All 7 areas in North Carolina with more sales development representatives than the Western North Carolina nonmetro area also pay more, among them Charlotte-Concord, NC-SC ($61,850) and Raleigh-Cary, NC ($68,560).
| Area | Median | vs the Western North Carolina nonmetro area | Jobs |
|---|---|---|---|
| Eastern North Carolina (Nonmetro) | +0.7% | 1,390 | |
| Pinehurst-Southern Pines, NC | +0.5% | 300 | |
| Central North Carolina (Nonmetro) | +0.0% | 1,040 | |
| Western North Carolina (Nonmetro) | this area | 1,390 | |
| Greenville, NC | -1.3% | 520 | |
| Fayetteville, NC | -4.4% | 890 | |
| Jacksonville, NC | -18.6% | 400 |
the Western North Carolina nonmetro area against other US metro areas
By number of jobs, the Western North Carolina nonmetro area is #114 of 518 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside North Carolina, Yuma and Davenport-Moline pay just above the Western North Carolina nonmetro area and Sandusky and Enid just below. All four are within $280 a year of the median in the Western North Carolina nonmetro area. Of the three markets with about as many sales development representatives, two pay more.
| Metro area | Median | vs the Western North Carolina nonmetro area | Jobs | Close in |
|---|---|---|---|---|
| Green Bay, WI | +12.6% | 1,390 | jobs | |
| Fort Wayne, IN | +6.6% | 1,370 | jobs | |
| Davenport-Moline, IA-IL | +0.5% | 1,100 | pay | |
| Yuma, AZ | +0.4% | 300 | pay | |
| Western North Carolina (Nonmetro) | this area | 1,390 | ||
| Sandusky, OH | -0.4% | 210 | pay | |
| Enid, OK | -0.5% | 130 | pay | |
| Lubbock, TX | -9.5% | 1,360 | jobs |
Questions
How much does it cost to hire a sales development representative in Western North Carolina (Nonmetro)?
About $73,510 a year at the median, or $6,126 a month: $56,970 in pay plus about $16,540 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in the Western North Carolina nonmetro area?
The median was $56,970 a year in the May 2025 BLS survey. The 10th percentile was $33,120, the 90th $113,240, and the middle half earned $42,880 to $75,800.
Is the Western North Carolina nonmetro area cheaper than the rest of North Carolina for sales development representatives?
Yes, it costs less: a median of $56,970 against $62,620 statewide. The next area up in North Carolina is the Central North Carolina nonmetro area at $56,970, the next down Greenville at $56,250.
How many sales development representatives work in the Western North Carolina nonmetro area?
BLS counts about 1,390 in the May 2025 survey. That is 3% of the North Carolina total of 46,040. 8 areas in North Carolina have more; the closest in size is the Eastern North Carolina nonmetro area, with about 1,390.
Does a sales development representative cost more than an office manager in the Western North Carolina nonmetro area?
Yes: $2,820 a year more at the median. The medians are $56,970 and $54,150.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.