Sales Development Representative salary in Lubbock, TX
Lubbock is a lower-cost market for sales development representatives: the median of $51,570 a year1 is 16.4% below the Texas statewide median of $61,680, and 26.3% below the US median of $69,990. That is in the bottom quarter of US areas (#410 of 520). About 1,360 sales development representatives work here, 1% of the Texas total.
BLS occupation 41-3091, area Lubbock, TX. Data from the May 2025 release, checked 2026-10-15.
Pay in Lubbock against Texas and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Lubbock, TX | $26,690 | $51,570 | $113,970 | |
| Texas | $33,360 | $61,680 | $127,930 | |
| United States | $37,980 | $69,990 | $148,840 |
The middle half of sales development representatives in Lubbock earns $37,600–$76,110. The top tenth earns $113,970 or more, 4.3 times the bottom tenth, close to the US pattern of 3.9 times. The mean ($62,250) is 21% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $38,510 wide, against $43,030 across Texas and $52,810 nationally: employers in Lubbock pay within a narrower band.
What to budget for a sales development representative here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $26,690 | $2,224 | $12.83 | $34,439 |
| 25th percentile | $37,600 | $3,133 | $18.08 | $48,516 |
| Median | $51,570 | $4,298 | $24.79 | $66,542 |
| 75th percentile | $76,110 | $6,342 | $36.59 | $98,206 |
| 90th percentile | $113,970 | $9,498 | $54.79 | $147,058 |
Pay climbs faster above the median than below it here: the 75th percentile is $24,540 over the median, the 25th only $13,970 under it. An offer at the 75th percentile adds about $31,665 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $69,990 falls between the median and the 75th percentile in Lubbock, and the Texas statewide median of $61,680 falls there too.
What a hire really costs in Lubbock
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $14,972 to the $51,570 median and brings it to $66,542 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for sales development representatives we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Lubbock
Of the 17 roles we track in Lubbock, this one ranks #7 by median pay, between marketing specialists ($52,820) and payroll specialists ($46,360). Project Coordinator is the highest at $77,110.
| Role | Median | vs sales development representative | Jobs |
|---|---|---|---|
| Office Manager | +12.7% | 2,210 | |
| Marketing Specialist | +2.4% | 360 | |
| Sales Development Representative | this role | 1,360 | |
| Payroll Specialist | -10.1% | 150 | |
| Paralegal | -11.2% | 340 |
Measured against the US median, sales development representatives rank #15 of the 17 roles we track in Lubbock (-26.3%), between project coordinators (-24.6%) and paralegals (-27.2%). The typical role here is at -19.7%, so, measured against the US, sales development representatives cost less in Lubbock than the area's general pay level would suggest. Sales development representatives hold 7.9% of the jobs in these 17 roles in Lubbock, 8.6% across Texas and 7.9% nationally. That is close to the national mix.
Other areas in Texas
Across the 32 areas of Texas with data for this job, the median runs from $44,460 in Brownsville-Harlingen to $80,460 in Midland, a gap of $36,000 a year. Of the 8 areas in Texas with more sales development representatives than Lubbock, 3 pay less: San Antonio-New Braunfels, TX ($50,610), El Paso, TX ($45,200) and McAllen-Edinburg, TX ($49,350).
| Area | Median | vs Lubbock | Jobs |
|---|---|---|---|
| Waco, TX | +5.8% | 840 | |
| Sherman-Denison, TX | +4.0% | 410 | |
| College Station-Bryan, TX | +0.4% | 820 | |
| Lubbock, TX | this area | 1,360 | |
| San Antonio-New Braunfels, TX | -1.9% | 9,460 | |
| Amarillo, TX | -2.0% | 780 | |
| Wichita Falls, TX | -3.3% | 300 |
Lubbock against other US metro areas
By number of jobs, Lubbock is #116 of 518 US areas for this job. It is one of the larger markets for this job, yet its pay sits in the bottom quarter of US areas. Outside Texas, Hilton Head Island-Bluffton and Gettysburg pay just above Lubbock and Fairbanks-College and Jackson just below. All four are within $70 a year of the median in Lubbock. Of the three markets with about as many sales development representatives, all three pay more.
| Metro area | Median | vs Lubbock | Jobs | Close in |
|---|---|---|---|---|
| Kiryas Joel-Poughkeepsie, NY | +36.3% | 1,330 | jobs | |
| Green Bay, WI | +24.4% | 1,390 | jobs | |
| Fort Wayne, IN | +17.8% | 1,370 | jobs | |
| Gettysburg, PA | +0.1% | 120 | pay | |
| Hilton Head Island-Bluffton, SC | +0.0% | 720 | pay | |
| Lubbock, TX | this area | 1,360 | ||
| Fairbanks-College, AK | -0.0% | 120 | pay | |
| Jackson, TN | -0.1% | 360 | pay |
Questions
How much does it cost to hire a sales development representative in Lubbock, TX?
About $66,542 a year at the median, or $5,545 a month: $51,570 in pay plus about $14,972 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for sales development representatives in Lubbock?
Pay here is lower than in three quarters of US areas. The median was $51,570 a year in the May 2025 BLS survey. The 10th percentile was $26,690, the 90th $113,970, and the middle half earned $37,600 to $76,110.
Is Lubbock cheaper than the rest of Texas for sales development representatives?
Yes, it costs less: a median of $51,570 against $61,680 statewide. The next area up in Texas is College Station-Bryan at $51,760, the next down San Antonio-New Braunfels at $50,610.
How many sales development representatives work in Lubbock?
BLS counts about 1,360 in the May 2025 survey. That is 1% of the Texas total of 135,030. 8 areas in Texas have more; the closest in size is the North Region of Texas nonmetro area, with about 1,700.
Does a sales development representative cost more than a payroll specialist in Lubbock?
Yes: $5,210 a year more at the median. The medians are $51,570 and $46,360.
Sources
4 sources, with links
- BLS OEWS May 2025, 41-3091: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.