Marketing Specialist salary in Lubbock, TX

Pay in Lubbock against Texas and the US

The middle half of marketing specialists in Lubbock earns $40,930–$71,880. Pay is tightly grouped: the top tenth starts at $89,240, only 2.5 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($59,700) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,950 wide, against $46,260 across Texas and $49,960 nationally: employers in Lubbock pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $19,060 over the median, the 25th only $11,890 under it. An offer at the 75th percentile adds about $24,594 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Lubbock, and the Texas statewide median of $72,520 falls there too. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Lubbock

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $15,335 to the $52,820 median and brings it to $68,155 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Lubbock

Of the 17 roles we track in Lubbock, this one ranks #6 by median pay, between office managers ($58,110) and sales development representatives ($51,570). Project Coordinator is the highest at $77,110.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Lubbock (-32.9%); bookkeepers come first (-10.1%). The typical role here is at -19.7%, so, measured against the US, marketing specialists cost less in Lubbock than the area's general pay level would suggest. Marketing specialists hold 2.1% of the jobs in these 17 roles in Lubbock, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Texas

Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. Of the 11 areas in Texas with more marketing specialists than Lubbock, 3 pay less: El Paso, TX ($50,680), McAllen-Edinburg, TX ($48,350) and Beaumont-Port Arthur, TX ($52,530).

Lubbock against other US metro areas

By number of jobs, Lubbock is #239 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Texas, Shreveport-Bossier City and Tuscaloosa pay just above Lubbock and Gettysburg and Grand Island just below. All four are within $840 a year of the median in Lubbock. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.