Marketing Specialist salary in Shreveport-Bossier City, LA

Pay in Shreveport-Bossier City against Louisiana and the US

The middle half of marketing specialists in Shreveport-Bossier City earns $43,530–$74,600. The top tenth earns $107,530 or more, 3.3 times the bottom tenth, close to the US pattern of 3.6 times. The mean ($65,330) is 23% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $31,070 wide, against $36,900 across Louisiana and $49,960 nationally: employers in Shreveport-Bossier City pay within a narrower band.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $21,550 over the median, the 25th only $9,520 under it. An offer at the 75th percentile adds about $27,806 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Shreveport-Bossier City, and the Louisiana statewide median of $59,690 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Shreveport-Bossier City

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $15,402 to the $53,050 median and brings it to $68,452 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Shreveport-Bossier City

Of the 16 roles we track in Shreveport-Bossier City, this one ranks #6 by median pay, between office managers ($53,100) and sales development representatives ($51,890). Project Coordinator is the highest at $79,890.

Measured against the US median, marketing specialists rank #15 of the 16 roles we track in Shreveport-Bossier City (-32.6%), between sales development representatives (-25.9%) and executive assistants (-34.4%). The typical role here is at -18.5%, so, measured against the US, marketing specialists cost less in Shreveport-Bossier City than the area's general pay level would suggest. Marketing specialists hold 2.6% of the jobs in these 16 roles in Shreveport-Bossier City, 3.1% across Louisiana and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Louisiana

Across the 12 areas of Louisiana with data for this job, the median runs from $46,970 in the Central Louisiana nonmetro area to $65,590 in New Orleans-Metairie, a gap of $18,620 a year. All 3 areas in Louisiana with more marketing specialists than Shreveport-Bossier City also pay more, among them New Orleans-Metairie, LA ($65,590) and Baton Rouge, LA ($59,680).

Shreveport-Bossier City against other US metro areas

By number of jobs, Shreveport-Bossier City is #217 of 514 US areas for this job. It is a mid-sized market, and its pay is in the bottom quarter of US areas. Outside Louisiana, Tuscaloosa and Owensboro pay just above Shreveport-Bossier City and Lubbock and Beaumont-Port Arthur just below. All four are within $900 a year of the median in Shreveport-Bossier City. Of the three markets with about as many marketing specialists, all three pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.