Marketing Specialist salary and cost of hiring in Louisiana
The median marketing specialist in Louisiana earned $59,690 a year in May 2025[1], 24.2% below the US median of $78,760. That puts Louisiana at #47 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Louisiana | $32,130 | $59,690 | $111,550 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Louisiana earns $45,760–$82,660; the top tenth earns $111,550 or more, 3.5 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Louisiana median that makes about $85,271 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Louisiana
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| New Orleans-Metairie, LA | $95,370 | 1,580 | |
| Baton Rouge, LA | $81,950 | 1,260 | |
| Houma-Bayou Cane-Thibodaux, LA | $74,250 | 160 | |
| Northeast Louisiana nonmetropolitan area | $79,620 | 130 | |
| Lafayette, LA | $71,690 | 420 | |
| Alexandria, LA | $69,480 | 140 | |
| Shreveport-Bossier City, LA | $74,600 | 390 | |
| Monroe, LA | $68,620 | 180 | |
| Hammond, LA | $72,860 | 100 | |
| Lake Charles, LA | $72,830 | 160 | |
| Southwest Louisiana nonmetropolitan area | $69,210 | 130 | |
| Central Louisiana nonmetropolitan area | $69,960 | 130 |
New Orleans-Metairie, LA pays the most ($65,590) and Central Louisiana nonmetropolitan area the least ($46,970): $18,620 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
Questions
How much does a marketing specialist earn in Louisiana?
The median was $59,690 a year in the May 2025 BLS survey; the middle half earned $45,760 to $82,660.
What does it cost to employ a marketing specialist in Louisiana?
About $85,271 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Louisiana do marketing specialists earn the most?
New Orleans-Metairie, LA, with a median of $65,590 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.