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Marketing Specialist salary and cost of hiring in Louisiana

The median marketing specialist in Louisiana earned $59,690 a year in May 2025[1], 24.2% below the US median of $78,760. That puts Louisiana at #47 of 51 states for this job.

$4,974median pay per month in Louisiana
$7,106employer cost per month with benefits
$28.70median pay per hour
5,360people in this job in Louisiana

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

Salary range

Range10thMedian90th
Louisiana$32,130$59,690$111,550
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Louisiana earns $45,760–$82,660; the top tenth earns $111,550 or more, 3.5 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Louisiana median that makes about $85,271 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$85,271local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Louisiana

AreaMedian75th percentileJobs
New Orleans-Metairie, LA
$65,590
$95,3701,580
Baton Rouge, LA
$59,680
$81,9501,260
Houma-Bayou Cane-Thibodaux, LA
$59,260
$74,250160
Northeast Louisiana nonmetropolitan area
$58,800
$79,620130
Lafayette, LA
$56,660
$71,690420
Alexandria, LA
$53,560
$69,480140
Shreveport-Bossier City, LA
$53,050
$74,600390
Monroe, LA
$51,740
$68,620180
Hammond, LA
$51,620
$72,860100
Lake Charles, LA
$51,080
$72,830160
Southwest Louisiana nonmetropolitan area
$48,260
$69,210130
Central Louisiana nonmetropolitan area
$46,970
$69,960130

New Orleans-Metairie, LA pays the most ($65,590) and Central Louisiana nonmetropolitan area the least ($46,970): $18,620 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Louisiana
Idaho
$60,970
+2.1%
Nebraska
$60,000
+0.5%
Louisiana
$59,690
+0.0%
Alabama
$59,530
-0.3%
Hawaii
$59,390
-0.5%

Questions

How much does a marketing specialist earn in Louisiana?

The median was $59,690 a year in the May 2025 BLS survey; the middle half earned $45,760 to $82,660.

What does it cost to employ a marketing specialist in Louisiana?

About $85,271 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Louisiana do marketing specialists earn the most?

New Orleans-Metairie, LA, with a median of $65,590 a year.

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.