Marketing Specialist salary and cost of hiring in Hawaii
The median marketing specialist in Hawaii earned $59,390 a year in May 2025[1], 24.6% below the US median of $78,760. That puts Hawaii at #49 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Hawaii | $29,120 | $59,390 | $104,610 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Hawaii earns $42,040–$79,390; the top tenth earns $104,610 or more, 3.6 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Hawaii median that makes about $84,843 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Hawaii
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Urban Honolulu, HI | $87,050 | 1,090 | |
| Hawaii / Kauai nonmetropolitan area | $68,290 | 230 | |
| Kahului-Wailuku, HI | $62,400 | 280 |
Urban Honolulu, HI pays the most ($62,990) and Kahului-Wailuku, HI the least ($42,220): $20,770 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Hawaii |
|---|---|---|
| Louisiana | +0.5% | |
| Alabama | +0.2% | |
| Hawaii | +0.0% | |
| Mississippi | -4.6% | |
| West Virginia | -11.9% |
Questions
How much does a marketing specialist earn in Hawaii?
The median was $59,390 a year in the May 2025 BLS survey; the middle half earned $42,040 to $79,390.
What does it cost to employ a marketing specialist in Hawaii?
About $84,843 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Hawaii do marketing specialists earn the most?
Urban Honolulu, HI, with a median of $62,990 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.