Marketing Specialist salary and cost of hiring in West Virginia
The median marketing specialist in West Virginia earned $52,340 a year in May 2025[1], 33.5% below the US median of $78,760. That puts West Virginia at #51 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| West Virginia | $34,160 | $52,340 | $93,430 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in West Virginia earns $38,250–$69,550; the top tenth earns $93,430 or more, 2.7 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the West Virginia median that makes about $74,771 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in West Virginia
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Huntington-Ashland, WV-KY-OH | $66,690 | 290 | |
| Wheeling, WV-OH | $72,870 | 140 | |
| Morgantown, WV | $64,680 | 180 | |
| Charleston, WV | $71,850 | 260 | |
| Weirton-Steubenville, WV-OH | $71,000 | 70 | |
| Northern West Virginia nonmetropolitan area | $72,750 | 330 | |
| Beckley, WV | $66,010 | 90 | |
| Parkersburg-Vienna, WV | $68,440 | 60 | |
| Southern West Virginia nonmetropolitan area | $58,930 | 130 |
Huntington-Ashland, WV-KY-OH pays the most ($55,700) and Southern West Virginia nonmetropolitan area the least ($41,280): $14,420 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs West Virginia |
|---|---|---|
| Hawaii | +13.5% | |
| Mississippi | +8.2% | |
| West Virginia | +0.0% |
Questions
How much does a marketing specialist earn in West Virginia?
The median was $52,340 a year in the May 2025 BLS survey; the middle half earned $38,250 to $69,550.
What does it cost to employ a marketing specialist in West Virginia?
About $74,771 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in West Virginia do marketing specialists earn the most?
Huntington-Ashland, WV-KY-OH, with a median of $55,700 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.