Marketing Specialist salary and cost of hiring in Alabama
The median marketing specialist in Alabama earned $59,530 a year in May 2025[1], 24.4% below the US median of $78,760. That puts Alabama at #48 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Alabama | $36,100 | $59,530 | $114,010 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Alabama earns $46,330–$79,690; the top tenth earns $114,010 or more, 3.2 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Alabama median that makes about $85,043 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Alabama
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Birmingham, AL | $82,380 | 2,660 | |
| Montgomery, AL | $84,300 | 620 | |
| Mobile, AL | $78,070 | 610 | |
| Auburn-Opelika, AL | $78,740 | 280 | |
| Huntsville, AL | $82,780 | 960 | |
| Daphne-Fairhope-Foley, AL | $75,580 | 370 | |
| Decatur, AL | $77,730 | 180 | |
| Southeast Alabama nonmetropolitan area | $74,900 | 180 | |
| Anniston-Oxford, AL | $66,820 | 140 | |
| Northeast Alabama nonmetropolitan area | $69,620 | 360 | |
| Tuscaloosa, AL | $69,960 | 310 | |
| Northwest Alabama nonmetropolitan area | $75,540 | 140 | |
| Southwest Alabama nonmetropolitan area | $68,710 | 130 | |
| Florence-Muscle Shoals, AL | $74,610 | 160 | |
| Gadsden, AL | $64,670 | 90 | |
| Dothan, AL | $62,960 | 170 |
Birmingham, AL pays the most ($62,190) and Dothan, AL the least ($47,790): $14,400 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Alabama |
|---|---|---|
| Nebraska | +0.8% | |
| Louisiana | +0.3% | |
| Alabama | +0.0% | |
| Hawaii | -0.2% | |
| Mississippi | -4.9% |
Questions
How much does a marketing specialist earn in Alabama?
The median was $59,530 a year in the May 2025 BLS survey; the middle half earned $46,330 to $79,690.
What does it cost to employ a marketing specialist in Alabama?
About $85,043 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Alabama do marketing specialists earn the most?
Birmingham, AL, with a median of $62,190 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.