Marketing Specialist salary and cost of hiring in Idaho
The median marketing specialist in Idaho earned $60,970 a year in May 2025[1], 22.6% below the US median of $78,760. That puts Idaho at #45 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Idaho | $36,800 | $60,970 | $127,660 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Idaho earns $47,370–$84,310; the top tenth earns $127,660 or more, 3.5 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Idaho median that makes about $87,100 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Idaho
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Pocatello, ID | $81,120 | 110 | |
| Boise City, ID | $97,680 | 2,020 | |
| Lewiston, ID-WA | $76,460 | 90 | |
| Coeur d'Alene, ID | $76,770 | 290 | |
| Northwestern Idaho nonmetropolitan area | $76,980 | 270 | |
| Idaho Falls, ID | $73,780 | 250 | |
| Twin Falls, ID | $72,790 | 120 | |
| Southeast-Central Idaho nonmetropolitan area | $74,030 | 310 |
Pocatello, ID pays the most ($62,440) and Southeast-Central Idaho nonmetropolitan area the least ($55,030): $7,410 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
Questions
How much does a marketing specialist earn in Idaho?
The median was $60,970 a year in the May 2025 BLS survey; the middle half earned $47,370 to $84,310.
What does it cost to employ a marketing specialist in Idaho?
About $87,100 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Idaho do marketing specialists earn the most?
Pocatello, ID, with a median of $62,440 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.