Marketing Specialist salary in Anchorage, AK
No other area in Alaska pays marketing specialists more than Anchorage: the median is $68,720 a year1. That is 3.0% above the Alaska statewide median of $66,710, and 12.7% below the US median of $78,760. Nationally it ranks #137 of 516 areas. With about 380 marketing specialists, 67% of the Alaska total, no area in Alaska employs more.
BLS occupation 13-1161, area Anchorage, AK. Data from the May 2025 release, checked 2026-10-15.
Pay in Anchorage against Alaska and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Anchorage, AK | $44,390 | $68,720 | $102,170 | |
| Alaska | $44,320 | $66,710 | $99,990 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Anchorage earns $53,300–$85,910. Pay is tightly grouped: the top tenth starts at $102,170, only 2.3 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is $32,610 wide, between the figure for Alaska ($28,920) and the US figure ($49,960).
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $44,390 | $3,699 | $21.34 | $57,277 |
| 25th percentile | $53,300 | $4,442 | $25.62 | $68,774 |
| Median | $68,720 | $5,727 | $33.04 | $88,671 |
| 75th percentile | $85,910 | $7,159 | $41.30 | $110,852 |
| 90th percentile | $102,170 | $8,514 | $49.12 | $131,832 |
The step from the 25th percentile to the median is $15,420 a year; from the median to the 75th it is $17,190, or about $22,181 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the median and the 75th percentile in Anchorage, and the Alaska statewide median of $66,710 falls between the 25th percentile and the median.
What a hire really costs in Anchorage
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $19,951 to the $68,720 median and brings it to $88,671 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Anchorage
Of the 17 roles we track in Anchorage, this one ranks #5 by median pay, between sales development representatives ($75,840) and office managers ($68,620). Project Coordinator is the highest at $99,580.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +10.4% | 820 | |
| Sales Development Representative | +10.4% | 590 | |
| Marketing Specialist | this role | 380 | |
| Office Manager | -0.1% | 3,070 | |
| Paralegal | -3.7% | 390 |
Measured against the US median, marketing specialists rank #15 of the 17 roles we track in Anchorage (-12.7%), between project coordinators (-2.7%) and executive assistants (-13.7%). The typical role here is at -0.1%, so, measured against the US, marketing specialists cost less in Anchorage than the area's general pay level would suggest. Marketing specialists hold 2.1% of the jobs in these 17 roles in Anchorage, 1.8% across Alaska and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Alaska
Across the 3 areas of Alaska with data for this job, the median runs from $56,920 in Fairbanks-College to $68,720 in Anchorage, a gap of $11,800 a year. No other area in Alaska has as many marketing specialists, and both others pay less.
| Area | Median | vs Anchorage | Jobs |
|---|---|---|---|
| Anchorage, AK | this area | 380 | |
| Alaska (Nonmetro) | -2.9% | 120 | |
| Fairbanks-College, AK | -17.2% | 50 |
Anchorage against other US metro areas
By number of jobs, Anchorage is #219 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Alaska, Rocky Mount and Wenatchee-East Wenatchee pay just above Anchorage and Mount Vernon-Anacortes and Columbia just below. All four are within $440 a year of the median in Anchorage. Of the three markets with about as many marketing specialists, none pays as much.
| Metro area | Median | vs Anchorage | Jobs | Close in |
|---|---|---|---|---|
| Wenatchee-East Wenatchee, WA | +0.6% | 160 | pay | |
| Rocky Mount, NC | +0.0% | 160 | pay | |
| Anchorage, AK | this area | 380 | ||
| Mount Vernon-Anacortes, WA | -0.0% | 200 | pay | |
| Columbia, SC | -0.2% | 1,800 | pay | |
| Champaign-Urbana, IL | -4.2% | 380 | jobs | |
| College Station-Bryan, TX | -10.3% | 380 | jobs | |
| Ames, IA | -11.1% | 380 | jobs |
Questions
How much does it cost to hire a marketing specialist in Anchorage, AK?
About $88,671 a year at the median, or $7,389 a month: $68,720 in pay plus about $19,951 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What is the pay range for marketing specialists in Anchorage?
The median was $68,720 a year in the May 2025 BLS survey. The 10th percentile was $44,390, the 90th $102,170, and the middle half earned $53,300 to $85,910.
Is Anchorage the most expensive area in Alaska for marketing specialists?
Yes. Its median of $68,720 is the highest of 3 areas in Alaska. The Alaska nonmetro area comes next at $66,710.
How many marketing specialists work in Anchorage?
BLS counts about 380 in the May 2025 survey. That is 67% of the Alaska total of 570. No other area in Alaska has as many.
Does a marketing specialist cost more than an office manager in Anchorage?
Yes: $100 a year more at the median. The medians are $68,720 and $68,620.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.