Marketing Specialist salary in College Station-Bryan, TX

Pay in College Station-Bryan against Texas and the US

The middle half of marketing specialists in College Station-Bryan earns $46,690–$77,170. Pay is tightly grouped: the top tenth starts at $110,000, only 3.1 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($68,110) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,480 wide, against $46,260 across Texas and $49,960 nationally: employers in College Station-Bryan pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $14,930 a year; from the median to the 75th it is $15,550, or about $20,065 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in College Station-Bryan, and the Texas statewide median of $72,520 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in College Station-Bryan

At the $61,620 median, a local hire costs about $79,510 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,890 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in College Station-Bryan

Of the 17 roles we track in College Station-Bryan, this one ranks #5 by median pay, between executive assistants ($62,260) and office managers ($59,790). Project Coordinator is the highest at $76,380.

Measured against the US median, marketing specialists rank #14 of the 17 roles we track in College Station-Bryan (-21.8%), between executive assistants (-18.7%) and project coordinators (-25.4%). The typical role here is at -16.9%, so, measured against the US, marketing specialists cost less in College Station-Bryan than the area's general pay level would suggest. Marketing specialists hold 3.0% of the jobs in these 17 roles in College Station-Bryan, 4.0% across Texas and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Texas

Across the 31 areas of Texas with data for this job, the median runs from $47,220 in Laredo to $80,460 in Austin-Round Rock, a gap of $33,240 a year. Of the 8 areas in Texas with more marketing specialists than College Station-Bryan, 4 pay less, the largest of them El Paso, TX ($50,680), McAllen-Edinburg, TX ($48,350) and the North Region of Texas nonmetro area ($58,360).

College Station-Bryan against other US metro areas

By number of jobs, College Station-Bryan is #221 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Texas, Dubuque and Fargo pay just above College Station-Bryan and Cleveland and Lima just below. All four are within $60 a year of the median in College Station-Bryan. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.