Marketing Specialist salary in Fargo, ND-MN

Pay in Fargo against North Dakota and the US

The middle half of marketing specialists in Fargo earns $48,570–$78,580. Pay is tightly grouped: the top tenth starts at $102,950, only 2.6 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($67,140) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,010 wide, against $31,000 across North Dakota and $49,960 nationally: employers in Fargo pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $16,900 a year in pay and about $21,806 in employer cost. Going down to the 25th percentile saves $13,110 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Fargo, and the North Dakota statewide median of $61,580 falls between the 25th percentile and the median. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Fargo

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,907 to the $61,680 median and brings it to $79,587 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Fargo

Of the 15 roles we track in Fargo, this one ranks #7 by median pay, between sales development representatives ($63,800) and payroll specialists ($59,750). Project Coordinator is the highest at $97,430.

Measured against the US median, this job is the lowest paid of the 15 roles we track in Fargo (-21.7%); payroll specialists come first (+2.6%). The typical role here is at -2.5%, so, measured against the US, marketing specialists cost less in Fargo than the area's general pay level would suggest. Marketing specialists hold 5.9% of the jobs in these 15 roles in Fargo, 4.6% across North Dakota and 5.7% nationally. That is close to the national mix.

Other areas in North Dakota

Across the 6 areas of North Dakota with data for this job, the median runs from $57,530 in the East North Dakota nonmetro area to $62,400 in Bismarck, a gap of $4,870 a year. No other area in North Dakota has as many marketing specialists, and 4 of the other 5 pay less.

Fargo against other US metro areas

By number of jobs, Fargo is #121 of 514 US areas for this job. It is one of the larger markets for this job, with pay near the middle of the US range. Outside North Dakota, Sierra Vista-Douglas and Rapid City pay just above Fargo and Dubuque and College Station-Bryan just below. All four are within $60 a year of the median in Fargo. Of the three markets with about as many marketing specialists, two pay more.

Questions

Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.