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Marketing Specialist salary in Dubuque, IA

Dubuque is a lower-cost market for marketing specialists: the median of $61,660 a year1 is 7.1% below the Iowa statewide median of $66,390, and 21.7% below the US median of $78,760. Among US areas it comes in at #300 of 516. BLS counts about 330 people in this job here, 4% of the Iowa total.

$5,138median pay per month in Dubuque
$6,630employer cost per month with benefits
$29.64median pay per hour
330people in this job in Dubuque

BLS occupation 13-1161, area Dubuque, IA. Data from the May 2025 release, checked 2026-10-15.

Pay in Dubuque against Iowa and the US

Range10thMedian90th
Dubuque, IA$38,530$61,660$107,210
Iowa$40,160$66,390$122,120
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Dubuque earns $51,340–$79,920. Pay is tightly grouped: the top tenth starts at $107,210, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($69,410) is 13% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $28,580 wide, against $35,670 across Iowa and $49,960 nationally: employers in Dubuque pay within a narrower band.

What to budget for a marketing specialist here

Point in the local rangePer yearPer monthPer hourEmployer cost per year
10th percentile$38,530$3,211$18.52$49,716
25th percentile$51,340$4,278$24.68$66,245
Median$61,660$5,138$29.64$79,561
75th percentile$79,920$6,660$38.42$103,123
90th percentile$107,210$8,934$51.54$138,335

Pay climbs faster above the median than below it here: the 75th percentile is $18,260 over the median, the 25th only $10,320 under it. An offer at the 75th percentile adds about $23,561 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Dubuque, and the Iowa statewide median of $66,390 falls there too.

What a hire really costs in Dubuque

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,901 to the $61,660 median and brings it to $79,561 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.

$79,561local hire, first year incl. benefits
$13,888remote hire, first year incl. fee
$65,673difference in year one
83%of the local cost saved

Other roles in Dubuque

Of the 15 roles we track in Dubuque, this one ranks #6 by median pay, between sales development representatives ($61,970) and executive assistants ($60,360). Project Coordinator is the highest at $104,690.

The 5 roles closest in pay. All 15 roles in Dubuque, IA
RoleMedianvs marketing specialistJobs
Office Manager
$64,070
+3.9%440
Sales Development Representative
$61,970
+0.5%210
Marketing Specialist
$61,660
this role330
Executive Assistant
$60,360
-2.1%110
Paralegal
$55,740
-9.6%80

Measured against the US median, marketing specialists rank #14 of the 15 roles we track in Dubuque (-21.7%), between executive assistants (-21.2%) and payroll specialists (-24.0%). The typical role here is at -11.4%, so, measured against the US, marketing specialists cost less in Dubuque than the area's general pay level would suggest. Marketing specialists hold 5.6% of the jobs in these 15 roles in Dubuque, 6.6% across Iowa and 5.7% nationally. That is close to the national mix.

Other areas in Iowa

Across the 12 areas of Iowa with data for this job, the median runs from $56,230 in Sioux City to $76,580 in Des Moines-West Des Moines, a gap of $20,350 a year. Of the 9 areas in Iowa with more marketing specialists than Dubuque, 3 pay less: the Northwest Iowa nonmetro area ($56,920), Ames, IA ($61,100) and the Northeast Iowa nonmetro area ($59,710).

AreaMedianvs DubuqueJobs
Waterloo-Cedar Falls, IA
$64,000
+3.8%370
Iowa City, IA
$63,790
+3.5%460
Cedar Rapids, IA
$63,630
+3.2%960
Dubuque, IA
$61,660
this area330
Ames, IA
$61,100
-0.9%380
Northeast Iowa (Nonmetro)
$59,710
-3.2%370
Southwest Iowa (Nonmetro)
$59,700
-3.2%200

Dubuque against other US metro areas

By number of jobs, Dubuque is #256 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Iowa, Fargo and Sierra Vista-Douglas pay just above Dubuque and College Station-Bryan and Cleveland just below. All four are within $80 a year of the median in Dubuque. Of the three markets with about as many marketing specialists, two pay more.

Metro areaMedianvs DubuqueJobsClose in
Grand Junction, CO
$63,640
+3.2%330jobs
Duluth, MN-WI
$63,380
+2.8%330jobs
Sierra Vista-Douglas, AZ
$61,690
+0.0%100pay
Fargo, ND-MN
$61,680
+0.0%790pay
Dubuque, IA
$61,660
this area330
College Station-Bryan, TX
$61,620
-0.1%380pay
Cleveland, TN
$61,580
-0.1%130pay
Gulfport-Biloxi, MS
$54,820
-11.1%330jobs

Questions

How much does it cost to hire a marketing specialist in Dubuque, IA?

About $79,561 a year at the median, or $6,630 a month: $61,660 in pay plus about $17,901 in benefits and payroll taxes. Recruiting, equipment and office space are extra.

What do marketing specialists earn in Dubuque?

The median was $61,660 a year in the May 2025 BLS survey. The 10th percentile was $38,530, the 90th $107,210, and the middle half earned $51,340 to $79,920.

Is Dubuque cheaper than the rest of Iowa for marketing specialists?

Yes, it costs less: a median of $61,660 against $66,390 statewide. The next area up in Iowa is Cedar Rapids at $63,630, the next down Ames at $61,100.

How many marketing specialists work in Dubuque?

BLS counts about 330 in the May 2025 survey. That is 4% of the Iowa total of 8,880. 9 areas in Iowa have more; the closest in size is the Northeast Iowa nonmetro area, with about 370.

Does a marketing specialist cost more than an executive assistant in Dubuque?

Yes: $1,300 a year more at the median. The medians are $61,660 and $60,360.

Sources

4 sources, with links
  1. BLS OEWS May 2025, 13-1161: bls.gov
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
  3. Stafka pricing: stafka.com
  4. Deel pricing, contractor management: deel.com

How these pages are built: methodology and data sources. Last updated 2026-11-12.