Marketing Specialist salary in the Northeast Iowa nonmetro area

Pay in the Northeast Iowa nonmetro area against Iowa and the US

The middle half of marketing specialists in the Northeast Iowa nonmetro area earns $43,870–$77,000. Pay is tightly grouped: the top tenth starts at $101,470, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. From the 25th to the 75th percentile, the local range is only $33,130 wide, against $35,670 across Iowa and $49,960 nationally: employers in the Northeast Iowa nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $17,290 a year in pay and about $22,310 in employer cost. Going down to the 25th percentile saves $15,840 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in the Northeast Iowa nonmetro area, and the Iowa statewide median of $66,390 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in the Northeast Iowa nonmetro area

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $17,335 to the $59,710 median and brings it to $77,045 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Northeast Iowa nonmetro area

Of the 17 roles we track in the Northeast Iowa nonmetro area, this one ranks #4 by median pay, between recruiters ($62,850) and office managers ($57,940). Project Coordinator is the highest at $85,440.

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in the Northeast Iowa nonmetro area (-24.2%), between paralegals (-23.9%) and sales development representatives (-27.2%). The typical role here is at -12.3%, so, measured against the US, marketing specialists cost less in the Northeast Iowa nonmetro area than the area's general pay level would suggest. Marketing specialists hold 4.9% of the jobs in these 17 roles in the Northeast Iowa nonmetro area, 6.5% across Iowa and 5.7% nationally. That is close to the national mix.

Other areas in Iowa

Across the 12 areas of Iowa with data for this job, the median runs from $56,230 in Sioux City to $76,580 in Des Moines-West Des Moines, a gap of $20,350 a year. Of the 7 areas in Iowa with more marketing specialists than the Northeast Iowa nonmetro area, 1 pays less: the Northwest Iowa nonmetro area ($56,920).

the Northeast Iowa nonmetro area against other US metro areas

By number of jobs, the Northeast Iowa nonmetro area is #233 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Iowa, Evansville and Sherman-Denison pay just above the Northeast Iowa nonmetro area and Watertown-Fort Drum and Youngstown-Warren just below. All four are within $240 a year of the median in the Northeast Iowa nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.