Marketing Specialist salary in Kennewick-Richland, WA

Pay in Kennewick-Richland against Washington and the US

The middle half of marketing specialists in Kennewick-Richland earns $59,810–$99,290. Pay is tightly grouped: the top tenth starts at $133,840, only 2.8 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($84,580) is 11% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,480 wide, against $71,970 across Washington and $49,960 nationally: employers in Kennewick-Richland pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $16,730 a year; from the median to the 75th it is $22,750, or about $29,355 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Kennewick-Richland, and the Washington statewide median of $95,120 falls there too.

What a hire really costs in Kennewick-Richland

At the $76,540 median, a local hire costs about $98,761 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $22,221 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Kennewick-Richland

Of the 16 roles we track in Kennewick-Richland, this one ranks #5 by median pay, between executive assistants ($80,090) and office managers ($75,640). Project Coordinator is the highest at $125,940.

Measured against the US median, marketing specialists rank #15 of the 16 roles we track in Kennewick-Richland (-2.8%), between paralegals (-0.6%) and sales development representatives (-6.6%). The typical role here is at +7.1%, so, measured against the US, marketing specialists cost less in Kennewick-Richland than the area's general pay level would suggest. Marketing specialists hold 3.4% of the jobs in these 16 roles in Kennewick-Richland, 7.2% across Washington and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Washington

Across the 13 areas of Washington with data for this job, the median runs from $62,310 in the Western Washington nonmetro area to $102,170 in Seattle-Tacoma, a gap of $39,860 a year. Of the 5 areas in Washington with more marketing specialists than Kennewick-Richland, 3 pay less: Spokane-Spokane Valley, WA ($70,390), Bellingham, WA ($63,570) and the Western Washington nonmetro area ($62,310).

Kennewick-Richland against other US metro areas

By number of jobs, Kennewick-Richland is #228 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Washington, Des Moines-West Des Moines and Lakeland-Winter Haven pay just above Kennewick-Richland and Kiryas Joel-Poughkeepsie and Albany-Schenectady just below. All four are within $400 a year of the median in Kennewick-Richland. Of the three markets with about as many marketing specialists, none pays as much.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.