Marketing Specialist salary in Hagerstown-Martinsburg, MD-WV

Pay in Hagerstown-Martinsburg against Maryland and the US

The middle half of marketing specialists in Hagerstown-Martinsburg earns $46,240–$80,050. Pay is tightly grouped: the top tenth starts at $116,710, only 3.1 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($70,070) is 9% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $33,810 wide, against $43,300 across Maryland and $49,960 nationally: employers in Hagerstown-Martinsburg pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $18,230 a year; from the median to the 75th it is $15,580, or about $20,103 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Hagerstown-Martinsburg, and the Maryland statewide median of $76,370 falls there too.

What a hire really costs in Hagerstown-Martinsburg

At the $64,470 median, a local hire costs about $83,187 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $18,717 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Hagerstown-Martinsburg

Of the 16 roles we track in Hagerstown-Martinsburg, this one ranks #5 by median pay, between executive assistants ($69,270) and paralegals ($63,290). Project Coordinator is the highest at $88,600.

Measured against the US median, marketing specialists rank #14 of the 16 roles we track in Hagerstown-Martinsburg (-18.1%), between customer support specialists (-14.7%) and sales development representatives (-19.7%). The typical role here is at -9.4%, so, measured against the US, marketing specialists cost less in Hagerstown-Martinsburg than the area's general pay level would suggest. Marketing specialists hold 3.8% of the jobs in the 15 of these roles with a job count in Hagerstown-Martinsburg, 4.4% across Maryland and 5.8% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Maryland

Across the 5 areas of Maryland with data for this job, the median runs from $59,460 in the Maryland nonmetro area to $74,620 in Baltimore-Columbia, a gap of $15,160 a year. Of the 2 areas in Maryland with more marketing specialists than Hagerstown-Martinsburg, 1 pays less: the Maryland nonmetro area ($59,460).

Hagerstown-Martinsburg against other US metro areas

By number of jobs, Hagerstown-Martinsburg is #227 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Maryland, Monroe and Eugene-Springfield pay just above Hagerstown-Martinsburg and Elizabethtown and Roanoke just below. All four are within $130 a year of the median in Hagerstown-Martinsburg. Of the three markets with about as many marketing specialists, one pays more.

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How these pages are built: methodology and data sources. Last updated 2026-11-12.