Marketing Specialist salary in Baltimore-Columbia, MD

Pay in Baltimore-Columbia against Maryland and the US

The middle half of marketing specialists in Baltimore-Columbia earns $58,240–$96,420. Pay is tightly grouped: the top tenth starts at $137,970, only 3.0 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($83,910) is 12% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $38,180 wide, against $43,300 across Maryland and $49,960 nationally: employers in Baltimore-Columbia pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $21,800 a year in pay and about $28,129 in employer cost. Going down to the 25th percentile saves $16,380 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Baltimore-Columbia, and the Maryland statewide median of $76,370 falls there too.

What a hire really costs in Baltimore-Columbia

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $21,664 to the $74,620 median and brings it to $96,284 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Baltimore-Columbia

Of the 17 roles we track in Baltimore-Columbia, this one ranks #6 by median pay, between office managers ($75,590) and paralegals ($65,640). Project Coordinator is the highest at $103,720.

Measured against the US median, marketing specialists rank #15 of the 17 roles we track in Baltimore-Columbia (-5.3%), between customer support specialists (-4.3%) and data entry specialists (-7.3%). The typical role here is at +3.5%, so, measured against the US, marketing specialists cost less in Baltimore-Columbia than the area's general pay level would suggest. Marketing specialists hold 3.8% of the jobs in these 17 roles in Baltimore-Columbia, 4.4% across Maryland and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Maryland

Across the 5 areas of Maryland with data for this job, the median runs from $59,460 in the Maryland nonmetro area to $74,620 in Baltimore-Columbia, a gap of $15,160 a year. No other area in Maryland has as many marketing specialists, and all 4 others pay less.

Baltimore-Columbia against other US metro areas

By number of jobs, Baltimore-Columbia is #28 of 514 US areas for this job. It is one of the larger markets for this job and one of the better-paying ones. Outside Maryland, Las Vegas-Henderson and Burlington-South Burlington pay just above Baltimore-Columbia and Phoenix-Mesa and Spartanburg just below. All four are within $110 a year of the median in Baltimore-Columbia. Of the three markets with about as many marketing specialists, two pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.