Marketing Specialist salary in the Maryland nonmetro area

Pay in the Maryland nonmetro area against Maryland and the US

The middle half of marketing specialists in the Maryland nonmetro area earns $43,270–$82,890. Pay is tightly grouped: the top tenth starts at $112,490, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($70,050) is 18% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $39,620 wide, against $43,300 across Maryland and $49,960 nationally: employers in the Maryland nonmetro area pay within a narrower band.

What to budget for a marketing specialist here

An offer at the 75th percentile instead of the median adds $23,430 a year in pay and about $30,232 in employer cost. Going down to the 25th percentile saves $16,190 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in the Maryland nonmetro area, and the Maryland statewide median of $76,370 falls there too.

What a hire really costs in the Maryland nonmetro area

At the $59,460 median, a local hire costs about $76,723 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,263 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in the Maryland nonmetro area

Of the 17 roles we track in the Maryland nonmetro area, this one ranks #7 by median pay, between paralegals ($59,940) and payroll specialists ($56,040). Project Coordinator is the highest at $90,490.

Measured against the US median, this job is the lowest paid of the 17 roles we track in the Maryland nonmetro area (-24.5%); e-commerce order specialists come first (+2.1%). The typical role here is at -8.1%, so, measured against the US, marketing specialists cost less in the Maryland nonmetro area than the area's general pay level would suggest. Marketing specialists hold 3.6% of the jobs in these 17 roles in the Maryland nonmetro area, 4.4% across Maryland and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Maryland

Across the 5 areas of Maryland with data for this job, the median runs from $59,460 in the Maryland nonmetro area to $74,620 in Baltimore-Columbia, a gap of $15,160 a year. The one area in Maryland with more marketing specialists, Baltimore-Columbia, MD ($74,620), also pays more.

the Maryland nonmetro area against other US metro areas

By number of jobs, the Maryland nonmetro area is #213 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Maryland, Traverse City and Michigan City-La Porte pay just above the Maryland nonmetro area and Farmington and Florence just below. All four are within $180 a year of the median in the Maryland nonmetro area. Of the three markets with about as many marketing specialists, two pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.