Marketing Specialist salary in Flint, MI
Hiring a marketing specialist costs less in Flint than in Michigan or the country as a whole. The median is $59,990 a year1: 10.2% below the Michigan statewide median of $66,780 and 23.8% below the US median of $78,760. Nationally it ranks #354 of 516 areas. BLS counts about 410 people in this job here, 2% of the Michigan total.
BLS occupation 13-1161, area Flint, MI. Data from the May 2025 release, checked 2026-10-15.
Pay in Flint against Michigan and the US
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Flint, MI | $38,550 | $59,990 | $97,590 | |
| Michigan | $40,930 | $66,780 | $127,190 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Flint earns $46,320–$76,390. Pay is tightly grouped: the top tenth starts at $97,590, only 2.5 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($64,790) is 8% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $30,070 wide, against $47,830 across Michigan and $49,960 nationally: employers in Flint pay within a narrower band.
What to budget for a marketing specialist here
| Point in the local range | Per year | Per month | Per hour | Employer cost per year |
|---|---|---|---|---|
| 10th percentile | $38,550 | $3,212 | $18.53 | $49,742 |
| 25th percentile | $46,320 | $3,860 | $22.27 | $59,768 |
| Median | $59,990 | $4,999 | $28.84 | $77,406 |
| 75th percentile | $76,390 | $6,366 | $36.73 | $98,568 |
| 90th percentile | $97,590 | $8,132 | $46.92 | $125,923 |
An offer at the 75th percentile instead of the median adds $16,400 a year in pay and about $21,161 in employer cost. Going down to the 25th percentile saves $13,670 in pay. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.
For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Flint, and the Michigan statewide median of $66,780 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.
What a hire really costs in Flint
Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry2, which adds about $17,416 to the $59,990 median and brings it to $77,406 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee3; Deel's contractor plan is the default payroll tool4.
Other roles in Flint
Of the 17 roles we track in Flint, this one ranks #7 by median pay, between sales development representatives ($61,110) and paralegals ($55,370). Project Coordinator is the highest at $91,730.
| Role | Median | vs marketing specialist | Jobs |
|---|---|---|---|
| Recruiter | +7.1% | 600 | |
| Sales Development Representative | +1.9% | 580 | |
| Marketing Specialist | this role | 410 | |
| Paralegal | -7.7% | 240 | |
| Payroll Specialist | -10.5% | 100 |
Measured against the US median, this job is the lowest paid of the 17 roles we track in Flint (-23.8%); virtual receptionists come first (-4.7%). The typical role here is at -10.3%, so, measured against the US, marketing specialists cost less in Flint than the area's general pay level would suggest. Marketing specialists hold 3.7% of the jobs in these 17 roles in Flint, 6.0% across Michigan and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.
Other areas in Michigan
Across the 19 areas of Michigan with data for this job, the median runs from $53,100 in the Northern Michigan nonmetro area to $77,100 in Detroit-Warren, a gap of $24,000 a year. Of the 7 areas in Michigan with more marketing specialists than Flint, 1 pays less: the Mid Michigan nonmetro area ($55,500).
| Area | Median | vs Flint | Jobs |
|---|---|---|---|
| Monroe, MI | +7.5% | 140 | |
| Kalamazoo-Portage, MI | +3.1% | 610 | |
| Southern Michigan (Nonmetro) | +1.6% | 420 | |
| Flint, MI | this area | 410 | |
| Traverse City, MI | -0.9% | 340 | |
| Saginaw, MI | -1.9% | 320 | |
| Muskegon-Norton Shores, MI | -2.7% | 190 |
Flint against other US metro areas
By number of jobs, Flint is #206 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Michigan, Casper and Sandusky pay just above Flint and Sherman-Denison and Evansville just below. All four are within $220 a year of the median in Flint. Of the three markets with about as many marketing specialists, two pay more.
| Metro area | Median | vs Flint | Jobs | Close in |
|---|---|---|---|---|
| Burlington-South Burlington, VT | +24.5% | 410 | jobs | |
| Springfield, IL | +8.5% | 410 | jobs | |
| Sandusky, OH | +0.2% | 180 | pay | |
| Casper, WY | +0.0% | 120 | pay | |
| Flint, MI | this area | 410 | ||
| Sherman-Denison, TX | -0.1% | 130 | pay | |
| Evansville, IN | -0.4% | 580 | pay | |
| Beaumont-Port Arthur, TX | -12.4% | 410 | jobs |
Questions
How much does it cost to hire a marketing specialist in Flint, MI?
About $77,406 a year at the median, or $6,451 a month: $59,990 in pay plus about $17,416 in benefits and payroll taxes. Recruiting, equipment and office space are extra.
What do marketing specialists earn in Flint?
The median was $59,990 a year in the May 2025 BLS survey. The 10th percentile was $38,550, the 90th $97,590, and the middle half earned $46,320 to $76,390.
Is Flint cheaper than the rest of Michigan for marketing specialists?
Yes, it costs less: a median of $59,990 against $66,780 statewide. The next area up in Michigan is the Southern Michigan nonmetro area at $60,970, the next down Traverse City at $59,460.
How many marketing specialists work in Flint?
BLS counts about 410 in the May 2025 survey. That is 2% of the Michigan total of 24,220. 7 areas in Michigan have more; the closest in size is the Southern Michigan nonmetro area, with about 420.
Does a marketing specialist cost more than a paralegal in Flint?
Yes: $4,620 a year more at the median. The medians are $59,990 and $55,370.
Sources
4 sources, with links
- BLS OEWS May 2025, 13-1161: bls.gov
- BLS Employer Costs for Employee Compensation, private industry, June 2026: bls.gov
- Stafka pricing: stafka.com
- Deel pricing, contractor management: deel.com
How these pages are built: methodology and data sources. Last updated 2026-11-12.