Marketing Specialist salary in Saginaw, MI

Pay in Saginaw against Michigan and the US

The middle half of marketing specialists in Saginaw earns $45,630–$77,730. Pay is tightly grouped: the top tenth starts at $102,300, only 2.9 times the bottom tenth, against 3.6 times across the US, so the going rate is easier to read. The mean ($64,590) is 10% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is only $32,100 wide, against $47,830 across Michigan and $49,960 nationally: employers in Saginaw pay within a narrower band.

What to budget for a marketing specialist here

The step from the 25th percentile to the median is $13,240 a year; from the median to the 75th it is $18,860, or about $24,335 once benefits are added. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the 75th and 90th percentiles in Saginaw, and the Michigan statewide median of $66,780 falls between the median and the 75th percentile. An offer at the national rate would beat what three quarters of local marketing specialists earn.

What a hire really costs in Saginaw

At the $58,870 median, a local hire costs about $75,961 a year: benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², about $17,091 here. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Saginaw

Of the 17 roles we track in Saginaw, this one ranks #7 by median pay, between payroll specialists ($59,480) and sales development representatives ($57,500). Project Coordinator is the highest at $94,960.

Measured against the US median, this job is the lowest paid of the 17 roles we track in Saginaw (-25.3%); payroll specialists come first (+2.1%). The typical role here is at -10.9%, so, measured against the US, marketing specialists cost less in Saginaw than the area's general pay level would suggest. Marketing specialists hold 3.9% of the jobs in these 17 roles in Saginaw, 6.0% across Michigan and 5.7% nationally. The job is a smaller part of the local workforce in these roles than it is nationally.

Other areas in Michigan

Across the 19 areas of Michigan with data for this job, the median runs from $53,100 in the Northern Michigan nonmetro area to $77,100 in Detroit-Warren, a gap of $24,000 a year. Of the 11 areas in Michigan with more marketing specialists than Saginaw, 3 pay less: the Mid Michigan nonmetro area ($55,500), the Upper Peninsula of Michigan nonmetro area ($54,480) and the Northern Michigan nonmetro area ($53,100).

Saginaw against other US metro areas

By number of jobs, Saginaw is #269 of 514 US areas for this job. Both its size and its pay sit in the middle half of US areas. Outside Michigan, Fort Smith and Abilene pay just above Saginaw and Longview and Jacksonville just below. All four are within $110 a year of the median in Saginaw. Of the three markets with about as many marketing specialists, all three pay more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.