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Marketing Specialist salary and cost of hiring in Michigan

The median marketing specialist in Michigan earned $66,780 a year in May 2025[1], 15.2% below the US median of $78,760. That puts Michigan at #31 of 51 states for this job.

$66,780median annual wage
$95,400employer cost with benefits
$32.11median per hour
24,220people in this job in Michigan

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-16.

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Salary range

Range10thMedian90th
Michigan$40,930$66,780$127,190
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Michigan earns $49,990–$97,820; the top tenth earns $127,190 or more, 3.1 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Michigan median that makes about $95,400 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$95,400local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Michigan

AreaMedian75th percentileJobs
Detroit-Warren-Dearborn, MI
$77,100
$103,24011,710
Niles, MI
$75,470
$112,160320
Midland, MI
$71,490
$97,610200
Battle Creek, MI
$70,380
$95,540250
Ann Arbor, MI
$66,210
$92,3701,160
Jackson, MI
$65,510
$98,180220
Grand Rapids-Wyoming-Kentwood, MI
$64,880
$84,7602,980
Lansing-East Lansing, MI
$64,690
$81,9901,050
Monroe, MI
$64,500
$92,690140
Kalamazoo-Portage, MI
$61,820
$78,550610
Southern Michigan nonmetropolitan area
$60,970
$92,840420
Flint, MI
$59,990
$76,390410
Traverse City, MI
$59,460
$77,350340
Saginaw, MI
$58,870
$77,730320
Muskegon-Norton Shores, MI
$58,400
$75,460190
Mid Michigan nonmetropolitan area
$55,500
$76,130490
Bay City, MI
$55,220
$79,970110
Upper Peninsula of Michigan nonmetropolitan area
$54,480
$76,080380
Northern Michigan nonmetropolitan area
$53,100
$71,500330

Detroit-Warren-Dearborn, MI pays the most ($77,100) and Northern Michigan nonmetropolitan area the least ($53,100): $24,000 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Michigan
Pennsylvania
$68,760
+3.0%
Montana
$68,080
+1.9%
Michigan
$66,780
+0.0%
Alaska
$66,710
-0.1%
Iowa
$66,390
-0.6%

Questions

How much does a marketing specialist earn in Michigan?

The median was $66,780 a year in the May 2025 BLS survey; the middle half earned $49,990 to $97,820.

What does it cost to employ a marketing specialist in Michigan?

About $95,400 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Michigan do marketing specialists earn the most?

Detroit-Warren-Dearborn, MI, with a median of $77,100 a year.

Other roles in Michigan

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Data checked 2026-10-16.