Marketing Specialist salary and cost of hiring in Wisconsin
The median marketing specialist in Wisconsin earned $64,800 a year in May 2025[1], 17.7% below the US median of $78,760. That puts Wisconsin at #35 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Wisconsin | $42,640 | $64,800 | $117,910 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Wisconsin earns $52,450–$89,560; the top tenth earns $117,910 or more, 2.8 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Wisconsin median that makes about $92,571 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Wisconsin
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Milwaukee-Waukesha, WI | $98,920 | 4,610 | |
| Kenosha, WI | $94,730 | 380 | |
| Racine-Mount Pleasant, WI | $98,630 | 280 | |
| Madison, WI | $91,640 | 2,640 | |
| Appleton, WI | $81,090 | 690 | |
| Wausau, WI | $85,400 | 240 | |
| Sheboygan, WI | $86,440 | 200 | |
| Oshkosh-Neenah, WI | $82,350 | 600 | |
| Green Bay, WI | $79,870 | 830 | |
| Janesville-Beloit, WI | $80,690 | 290 | |
| Fond du Lac, WI | $85,200 | 150 | |
| Eau Claire, WI | $79,940 | 460 | |
| La Crosse-Onalaska, WI-MN | $80,620 | 370 | |
| Northeastern Wisconsin nonmetropolitan area | $83,200 | 660 | |
| South Central Wisconsin nonmetropolitan area | $79,760 | 710 | |
| Western Wisconsin nonmetropolitan area | $75,850 | 340 | |
| Northwestern Wisconsin nonmetropolitan area | $63,900 | 120 |
Milwaukee-Waukesha, WI pays the most ($73,880) and Northwestern Wisconsin nonmetropolitan area the least ($55,580): $18,300 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Wisconsin |
|---|---|---|
| Iowa | +2.5% | |
| Arkansas | +1.0% | |
| Wisconsin | +0.0% | |
| New Hampshire | -0.4% | |
| Indiana | -1.7% |
Questions
How much does a marketing specialist earn in Wisconsin?
The median was $64,800 a year in the May 2025 BLS survey; the middle half earned $52,450 to $89,560.
What does it cost to employ a marketing specialist in Wisconsin?
About $92,571 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Wisconsin do marketing specialists earn the most?
Milwaukee-Waukesha, WI, with a median of $73,880 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.