Marketing Specialist salary and cost of hiring in Indiana

The median marketing specialist in Indiana earned $63,700 a year in May 2025^[1], 19.1% below the US median of $78,760. That puts Indiana at #37 of 51 states for this job.

$5,308median pay per month in Indiana

$7,583employer cost per month with benefits

$30.62median pay per hour

14,400people in this job in Indiana

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

	Range	10th	Median	90th
Indiana		$39,740	$63,700	$117,640
United States		$43,390	$78,760	$155,480

10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Indiana earns $49,110–$86,080; the top tenth earns $117,640 or more, 3.0 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry^[2]. At the Indiana median that makes about $91,000 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee^[3]; Deel's contractor plan is the default payroll tool^[4].

$91,000local hire, first year incl. benefits

-remote hire, first year incl. fee

-difference in year one

-of the local cost saved

Pay by metro area in Indiana

Area	Median	75th percentile	Jobs
Columbus, IN	$66,390	$101,200	180
Elkhart-Goshen, IN	$65,240	$87,560	560
Indianapolis-Carmel-Greenwood, IN	$65,200	$91,110	6,330
Lafayette-West Lafayette, IN	$64,120	$91,640	280
South Bend-Mishawaka, IN-MI	$64,000	$82,880	620
Terre Haute, IN	$63,710	$82,030	170
Kokomo, IN	$62,450	$77,250	70
Bloomington, IN	$62,130	$85,260	280
Fort Wayne, IN	$61,730	$81,190	1,040
Northern Indiana nonmetropolitan area	$60,640	$79,990	570
Central Indiana nonmetropolitan area	$60,010	$79,400	410
Evansville, IN	$59,770	$79,330	580
Southern Indiana nonmetropolitan area	$59,680	$82,380	500
Michigan City-La Porte, IN	$59,500	$77,930	120
Muncie, IN	$54,440	$69,190	190

Columbus, IN pays the most ($66,390) and Muncie, IN the least ($54,440): $11,950 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

State	Median	vs Indiana
Wisconsin	$64,800	+1.7%
New Hampshire	$64,570	+1.4%
Indiana	$63,700	+0.0%
South Dakota	$63,490	-0.3%
Utah	$62,630	-1.7%

Questions

How much does a marketing specialist earn in Indiana?

The median was $63,700 a year in the May 2025 BLS survey; the middle half earned $49,110 to $86,080.

What does it cost to employ a marketing specialist in Indiana?

About $91,000 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Indiana do marketing specialists earn the most?

Columbus, IN, with a median of $66,390 a year.

Sources

BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
Silkstaff pricing: https://silkstaff.com/#pricing
Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.