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Marketing Specialist salary and cost of hiring in South Dakota

The median marketing specialist in South Dakota earned $63,490 a year in May 2025[1], 19.4% below the US median of $78,760. That puts South Dakota at #38 of 51 states for this job.

$5,291median pay per month in South Dakota
$7,558employer cost per month with benefits
$30.52median pay per hour
1,530people in this job in South Dakota

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

Range10thMedian90th
South Dakota$47,000$63,490$124,380
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in South Dakota earns $52,150–$88,360; the top tenth earns $124,380 or more, 2.6 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the South Dakota median that makes about $90,700 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$90,700local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in South Dakota

AreaMedian75th percentileJobs
Sioux Falls, SD-MN
$66,060
$96,120760
East South Dakota nonmetropolitan area
$63,490
$79,580330
Rapid City, SD
$61,700
$84,360220
West South Dakota nonmetropolitan area
$61,560
$86,350160

Sioux Falls, SD-MN pays the most ($66,060) and West South Dakota nonmetropolitan area the least ($61,560): $4,500 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs South Dakota
New Hampshire
$64,570
+1.7%
Indiana
$63,700
+0.3%
South Dakota
$63,490
+0.0%
Utah
$62,630
-1.4%
New Mexico
$61,950
-2.4%

Questions

How much does a marketing specialist earn in South Dakota?

The median was $63,490 a year in the May 2025 BLS survey; the middle half earned $52,150 to $88,360.

What does it cost to employ a marketing specialist in South Dakota?

About $90,700 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in South Dakota do marketing specialists earn the most?

Sioux Falls, SD-MN, with a median of $66,060 a year.

Other roles in South Dakota

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.