Marketing Specialist salary and cost of hiring in Utah
The median marketing specialist in Utah earned $62,630 a year in May 2025[1], 20.5% below the US median of $78,760. That puts Utah at #39 of 51 states for this job.
BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.
Salary range
| Range | 10th | Median | 90th | |
|---|---|---|---|---|
| Utah | $38,380 | $62,630 | $120,410 | |
| United States | $43,390 | $78,760 | $155,480 |
The middle half of marketing specialists in Utah earns $46,010–$85,450; the top tenth earns $120,410 or more, 3.1 times the bottom tenth.
What a hire really costs
Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Utah median that makes about $89,471 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.
We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].
Pay by metro area in Utah
| Area | Median | 75th percentile | Jobs |
|---|---|---|---|
| Salt Lake City-Murray, UT | $86,990 | 8,250 | |
| Provo-Orem-Lehi, UT | $94,170 | 3,270 | |
| Logan, UT-ID | $77,710 | 360 | |
| Wasatch Front Fringe Utah nonmetropolitan area | $74,620 | 410 | |
| Ogden, UT | $78,190 | 1,380 | |
| St. George, UT | $73,900 | 450 | |
| High Desert Utah nonmetropolitan area | $77,990 | 380 |
Salt Lake City-Murray, UT pays the most ($64,670) and High Desert Utah nonmetropolitan area the least ($58,230): $6,440 a year apart for the same job.
What a marketing specialist does
A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.
Neighbours in the ranking
| State | Median | vs Utah |
|---|---|---|
| Indiana | +1.7% | |
| South Dakota | +1.4% | |
| Utah | +0.0% | |
| New Mexico | -1.1% | |
| Oklahoma | -1.1% |
Questions
How much does a marketing specialist earn in Utah?
The median was $62,630 a year in the May 2025 BLS survey; the middle half earned $46,010 to $85,450.
What does it cost to employ a marketing specialist in Utah?
About $89,471 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).
Where in Utah do marketing specialists earn the most?
Salt Lake City-Murray, UT, with a median of $64,670 a year.
Sources
- BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
- BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
- Silkstaff pricing: https://silkstaff.com/#pricing
- Deel pricing, contractor management: https://www.deel.com/pricing/
How these pages are built: methodology and data sources. Last updated 2026-11-05.