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Marketing Specialist salary and cost of hiring in Arkansas

The median marketing specialist in Arkansas earned $65,430 a year in May 2025[1], 16.9% below the US median of $78,760. That puts Arkansas at #34 of 51 states for this job.

$5,452median pay per month in Arkansas
$7,789employer cost per month with benefits
$31.46median pay per hour
6,250people in this job in Arkansas

BLS occupation 13-1161. Data from the May 2025 release, checked 2026-10-15.

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Salary range

Range10thMedian90th
Arkansas$34,560$65,430$136,310
United States$43,390$78,760$155,480
10th to 90th percentilemiddle half (25th to 75th)median

The middle half of marketing specialists in Arkansas earns $47,730–$102,420; the top tenth earns $136,310 or more, 3.9 times the bottom tenth.

What a hire really costs

Benefits and payroll taxes are 30.0% of total compensation in US private industry[2]. At the Arkansas median that makes about $93,471 a year before recruiting, equipment and office space. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee[3]; Deel's contractor plan is the default payroll tool[4].

$93,471local hire, first year incl. benefits
-remote hire, first year incl. fee
-difference in year one
-of the local cost saved

Pay by metro area in Arkansas

AreaMedian75th percentileJobs
Fayetteville-Springdale-Rogers, AR
$83,000
$133,6602,590
Little Rock-North Little Rock-Conway, AR
$62,790
$93,2801,400
Fort Smith, AR-OK
$58,970
$89,590290
East Arkansas nonmetropolitan area
$58,700
$82,110120
South Arkansas nonmetropolitan area
$52,110
$74,500210
Hot Springs, AR
$50,950
$71,980110
Jonesboro, AR
$50,900
$86,670170
West Arkansas nonmetropolitan area
$50,290
$66,380170
North Arkansas nonmetropolitan area
$50,120
$68,620260

Fayetteville-Springdale-Rogers, AR pays the most ($83,000) and North Arkansas nonmetropolitan area the least ($50,120): $32,880 a year apart for the same job.

What a marketing specialist does

A marketing specialist plans and runs campaigns: email, social, content and paid ads, and measures what brings customers.

Neighbours in the ranking

StateMedianvs Arkansas
Alaska
$66,710
+2.0%
Iowa
$66,390
+1.5%
Arkansas
$65,430
+0.0%
Wisconsin
$64,800
-1.0%
New Hampshire
$64,570
-1.3%

Questions

How much does a marketing specialist earn in Arkansas?

The median was $65,430 a year in the May 2025 BLS survey; the middle half earned $47,730 to $102,420.

What does it cost to employ a marketing specialist in Arkansas?

About $93,471 a year at the median wage once benefits are added, using the 30% benefits share of US private industry (June 2026).

Where in Arkansas do marketing specialists earn the most?

Fayetteville-Springdale-Rogers, AR, with a median of $83,000 a year.

Other roles in Arkansas

Hire marketing specialists remotely

Sources

  1. BLS OEWS May 2025, 13-1161: https://www.bls.gov/oes/current/oes131161.htm
  2. BLS Employer Costs for Employee Compensation, private industry, June 2026: https://www.bls.gov/news.release/ecec.nr0.htm
  3. Silkstaff pricing: https://silkstaff.com/#pricing
  4. Deel pricing, contractor management: https://www.deel.com/pricing/

How these pages are built: methodology and data sources. Last updated 2026-11-05.