Marketing Specialist salary in Niles, MI

Pay in Niles against Michigan and the US

Pay is more spread out here than nationally: the top tenth earns $165,200 or more, 4.1 times the bottom tenth, against 3.6 times across the US. Two offers for the same title can sit far apart. The middle half of marketing specialists in Niles earns $51,730–$112,160. The mean ($86,530) is 15% over the median, so a group of high earners pulls the average up; price a typical hire from the median. From the 25th to the 75th percentile, the local range is $60,430 wide, wider than in Michigan as a whole ($47,830) and the US ($49,960), so what a marketing specialist earns in Niles depends more on the employer.

What to budget for a marketing specialist here

Pay climbs faster above the median than below it here: the 75th percentile is $36,690 over the median, the 25th only $23,740 under it. An offer at the 75th percentile adds about $47,342 a year in employer cost. These percentiles describe what people in the job earn locally, not experience levels, so place your offer by the tasks and seniority you need.

For scale, the US median of $78,760 falls between the median and the 75th percentile in Niles, and the Michigan statewide median of $66,780 falls between the 25th percentile and the median.

What a hire really costs in Niles

Pay is only part of it. Benefits and payroll taxes other than paid leave are 22.5% of total compensation in US private industry², which adds about $21,911 to the $75,470 median and brings it to $97,381 a year. Recruiting, equipment and office space come on top. Benefit levels vary by employer, so treat this as an estimate.

We place executive assistants, customer support and e-commerce staff today; for marketing specialists we answer within one business day whether we can help. Enter the monthly pay you have in mind to compare it with a local hire. The fee field shows our standard fee³; Deel's contractor plan is the default payroll tool⁴.

Other roles in Niles

Of the 15 roles we track in Niles, this one ranks #2 by median pay, after project coordinators ($90,590); accountants come next at $75,140.

Measured against the US median, marketing specialists rank #2 of the 15 roles we track in Niles (-4.2%), between customer support specialists (-2.6%) and e-commerce order specialists (-4.7%). The typical role here is at -10.0%, so, measured against the US, marketing specialists cost more in Niles than the area's general pay level would suggest. Marketing specialists hold 6.7% of the jobs in these 15 roles in Niles, 6.0% across Michigan and 5.7% nationally. The job is a bigger part of the local workforce in these roles than it is nationally.

Other areas in Michigan

Across the 19 areas of Michigan with data for this job, the median runs from $53,100 in the Northern Michigan nonmetro area to $77,100 in Detroit-Warren, a gap of $24,000 a year. Of the 11 areas in Michigan with more marketing specialists than Niles, 10 pay less, the largest of them Grand Rapids-Wyoming, MI ($64,880), Ann Arbor, MI ($66,210) and Lansing-East Lansing, MI ($64,690).

Niles against other US metro areas

By number of jobs, Niles is #267 of 514 US areas for this job. It is a mid-sized market, and its pay is in the top quarter of US areas. Outside Michigan, Cincinnati and Pittsfield pay just above Niles and Hickory-Lenoir and Naples-Marco Island just below. All four are within $470 a year of the median in Niles. Of the three markets with about as many marketing specialists, one pays more.

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Sources

How these pages are built: methodology and data sources. Last updated 2026-11-12.